Best Time of Day to Post a Photo on Instagram
Instagram is quickly becoming an effective marketing tool for companies who can be creative with photos and videos, really entertain their followers, and get shares that have the potential to go viral. Photos of your customers using your products; photos and videos of your staff behind the scenes having fun; video of you and your staff participating in an event related to the social cause you support – all of these serve to spread your brand and to develop personal relationships with current and potential customers. And of course, there is the added bonus of placing that bio at the end with a hyperlink to your website. The key to a successful marketing campaign through Instagram, however, will be posting at the times that your followers and your target market members are hanging out there.
Choosing the Best Time of Day to Post
Just a couple of facts first: About 150 million people use Instagram; and about 55 million photos or videos are shared every day. This is a huge audience for you if you can capture it at the right times. Here’s how:
- First of all, the vast majority of people who are on Instagram access it through their phones. Why? Because pulling up photos and videos is fast and scrolling through them is also fast. That’s why they are there – they want to be entertained in short bursts.
- Know when your market is hanging out. Here are some basic trends:
• Adults work during the day. So, here is what the research shows about their mobile phone use:
o They are on in the early morning before and during transit to work
o They are on during lunchtime hours
o They are on again between 5-7 p.m. – after work, during transit home, and perhaps before or right after dinner.
o They are not generally on in the evenings
o They go to bed by 11 p.m.
o They tend to be up relatively early on weekend mornings
• Young People and Students
o They sleep later and are on later in the morning
o They stay up later and are often on very late at night
o They never access Saturday or Sunday mornings
- Use other research that is currently available.
• For some reason, postings and access rates are higher on Thursdays, late afternoon and early evening (anticipating the weekend maybe? – not sure)
• Access rates are really high on Sunday afternoons
• Because videos are longer, people tend to access them when they have a bit more time.
- Think about Time Zones: This can be really tricky if you are not just local, so you will have to experiment with times and see when you get the most comments and likes. Here are some suggested times:
• 7 – 9 a.m. weekdays and weekends
• 11 am – 2 p.m. weekdays
• 5 – 7 pm weekdays
• 2 pm – 5 p.m. Sundays
• 10 a.m. – 2 p.m. weekdays
• 10 p.m. – midnight weekdays
• 10 p.m. – 2 a.m. weekend nights
• 12 noon – 2 p.m. weekend days
• 2 p.m. – 5 p.m. Sundays
Once you find the “sweet spots” – those times when you are receiving the likes and comments, you will have your schedule!
Christi Jones is a freelance journalist and blogger who writes primarily about effective content design, content marketing, and the use of social media for brand promotion. He has also presented a many seminars and conferences, training entrepreneurs and content marketers in the latest trends for SEO and responsive web design for the growing mobile audience.