Science of Instagram Views – 7 Rules to Keep in Mind
Most of us haven’t read the terms of use of Instagram. We tend to ignore these since they aren’t exactly a fun, light read. You probably just created an Instagram account and started using it, figuring things out along the way.
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However, Instagram has some strict guidelines about certain things. If you don’t follow these, you could be shadowbanned or your account could get suspended. Let’s look at what some of the rules really are.
1. Avoid Using Banned Hashtags
It’s important to be aware of the fact that all hashtags are not safe for use. Knowingly or unknowingly adding a banned hashtag to your post can get you in a lot of trouble. While some of these hashtags are easy to spot and line up with the terms of service of Instagram, others are a little less obvious. For instance, terms like #citycentre, #adulting, and #eggplant are on the list of unusable hashtags. So, it is necessary to do your research and be careful with any hashtags you choose to post.
Ensure that the hashtags you use are relevant to your followers and don’t use ones that have meanings that you don’t know about. But how will you find out if a hashtag is banned or not? It’s pretty straightforward to check this. Just type the word in the search box. If you land on the “No results found” page, then it’s safe to assume that the hashtag is barred and it’s a good idea to refrain from using it.
2. Don’t Overdo the Posts
As a general rule, remember never to post more than 3 photos a day. There are a few situations when this mandate can be broken like on your birthday or on a fantastic vacation. But if you do post a lot of photos on a particular day, make it a point not to post any images the next day.
If you want to share a photo that a friend has shared, make sure you don’t do it at the same time. It’s likely that both of you have shared followers, and they probably don’t want to see the same picture twice in a row on their feeds. Wait at least a few hours before reposting it.
3. Follow the Rules When Reposting
Sharing someone else’s post on Facebook or retweeting on Twitter is quite straightforward. All you need to do is add a comment before you hit share and people will be able to see who the original creator was. However, sharing someone else’s posts is a bit more complicated on Instagram. This is because the etiquette and rules related to reposting are vague.
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You can’t go wrong by following certain steps. First, make sure to get the permission of the content creator and attribute the post to them. Before posting the content add the hashtag #repost or #regram and tag the person. Now you are all set to repost the content without breaking any rules.
4. Avoid Running Illegal Contests
Contests are recommended by many social media experts as a way to promote your brand, gain followers and engage with your existing audience. But, before getting started, it is essential to be aware of the rules. It is your responsibility to make sure that your content complies with any government rules and regulations. Also, check if there are any guidelines related to the prices you offer to the winners. According to Instagram, the responsibility is squarely on your shoulders to ensure that no rules are being broken.
5. Optimize Your Profile
As per the guidelines, your Instagram bio cannot be over 150 characters, and only one external link is allowed. Optimizing your profile is necessary to make the right first impression. You can showcase who you are and what you do through your bio. Make sure you fill in all the sections and include the right link that with direct followers to your blog, website or Facebook page. This will bring you more followers on your other social media platforms since more people will want to find out about your products and services.
6. Use the Right Filters
While filters are not always necessary, they can add a lot to your images. Most people have one or two filters that they stick to and swear by. Using the right filter can make all the difference between a good and bad image. Try not to use a wide range of filters throughout your posts since this can make your page look cluttered and unappealing. Using the same set filters can give your feed a consistent look and feel. Pictures that are beautiful on their own really don’t need a filter. Upload these without a filter along with the #nofilter hashtag.
7. Stay Away from Bots
When it comes to automating your marketing process, bots can play a useful role. But using them to improve your reach on Instagram can be a risky proposition. It can be tempting to use bots that follow/ unfollow people and auto comment to get more followers. But doing this can raise some major red flags and get you noticed for all the wrong reasons. So, using bots to get more views and followers can actually do more harm than good. It is best to keep your interactions human if you don’t want to risk getting shadowbanned. The key is to generate real relationships with your audience by interacting authentically with them.
Final Thoughts
It’s not a stretch to say that when signing up for a social media platform, many of us don’t always go through the terms and conditions. We tend to dismiss these, assuming that there’s nothing we need to worry about. But not being aware of certain guidelines and breaking the rules of Instagram can have a negative impact on your marketing efforts. Your account could get suspended or you could get shadowbanned. If this does happen, it will cost you a significant amount of time and money to get back on the platform. Follow the guidelines mentioned above to make the most of Instagram.
