Instagram is quickly becoming an effective marketing tool for companies who can be creative with photos and videos, really entertain their followers, and get shares that have the potential to go viral. Photos of your customers using your products; photos and videos of your staff behind the scenes having fun; video of you and your staff participating in an event related to the social cause you support – all of these serve to spread your brand and to develop personal relationships with current and potential customers. And of course, there is the added bonus of placing that bio at the end with a hyperlink to your website. The key to a successful marketing campaign through Instagram, however, will be posting at the times that your followers and your target market members are hanging out there.
Choosing the Best Time of Day to Post
Just a couple of facts first: About 150 million people use Instagram; and about 55 million photos or videos are shared every day. This is a huge audience for you if you can capture it at the right times. Here’s how: