With over 200 million active users, Instagram is definitely one of the most popular social media platforms out there. By building a large Instagram following, you can create an active community, gain more blog views and improve sales for your business. You can also check out how to get more likes on posts through iDigic likes. But how is it that some brand and individuals have thousands of followers when it can be so tricky at times. Here are 9 organic ways to grow your Instagram account and gain a large audience.
1. Create A Hashtag and Ask Others to Use It
Hashtags can be a useful way to find new content for your page and build a community. One way to promote your page is by creating a unique hashtag, which hasn’t already been used. Use this on many of your posts and also ask other people to use it. This works best if the hashtag is used to promote a contest, event or is used for a specific purpose. Once you begin using your hashtag and your users use it too, you can start re-sharing images from your audience. Be sure to mention the person and give them proper credit when using their material. This will show your followers you appreciate their photos, build a community and provide you with content for your own account.
2. Use Themes to Organize Your Week
When you’re posting the same type of content over and over again, it can be easy to fall into a rut. One way to keep your ideas fresh is by using themes daily. For instance, a lot of people are on board with Throwback Thursdays, where they put up nostalgic images. Another one is Tips Tuesday, which involves posting helpful tips for your users. You can add a lot of variety by using themes to guide your content.
3. Use A Social Media Management Tool
If you’re a busy business owner or a social media manager, you can’t be on social platforms all day. Social media marketing can actually take up a lot of time, so it’s a good idea to start using an account management tool that’s specifically meant for Instagram. Some of these tools can help you manage your entire account on autopilot and even let you automate the entire process of account management. They come with built-in editors and can make it easy to acquire leads and convert them into customers. Additionally, they can schedule and post to multiple accounts and can find and monetize viral content.
4. Join or Create a Pod
This is a more recent method that top Instagrammers, bloggers, and businesses are using. They are the answer to Instagram’s removal of chronological posts. It involves creating private groups of 10-15 people, also known as pods. When posts are shared with the people in these pods, they can get more engagement and are also seen by more followers. When someone in a pod publishes a new post, he or she shares it via direct message to the group. The members of the group engage with the post by liking and commenting on it.
5. Respond to Comments
Just engaging with other people on their feeds will not improve engagement. It is important to interact which people who leave comments on your own posts. If a follower leaves a meaningful comment on your post, let them know you saw it by replying. Take the time to answer their questions, especially if they ask where a product is from. However, as you grow, it may not be possible to respond to every comment. This is when the “like comment” feature comes in handy. This is much easier to do and will still create engagement.
6. Use Location Stickers for Your Stories
Using location stickers for your Instagram stories is a great way to gain local exposure. This is a new feature through which Instagram users are quickly able to check what is going on in a particular location. These stickers can help you capture the imagination of anyone looking for inspiration or ideas and are used to gain exposure. People interested in travel use this feature to browse images and videos of destinations around the world. Be sure to add a location tag if you want your post to be seen by anyone who is in the area or is looking for your location.
7. Use Filters to Keep Your Feed Consistent
There are tons of filters to choose from on Instagram. But it can be confusing to pick the right one or decide if you should use one at all. Studies show that filtered photos are 45% more likely to gain engagement than pictures with no filters. Filters that give your photos higher contrast, higher exposure, and warmer temperatures are the best ones to use. So, take these factors into account when choosing the right filter to use. When it comes to deciding how many filters to use, it is best to keep it simple and stay consistent. Limit yourself to one or two filters.
8. Test Versions of Your Bio
The bio section on Instagram is hugely restrictive since you only have 160 characters to interest and attract potential new followers. This is an essential aspect of your profile, and if it is well executed, it can help you pick up new followers every single day. The best way to settle on the right bio is by playing around with your copy and checking what works for your audience. The key is to describe who you are in a personal and compelling way.
9. Organize Exciting Giveaways
A great way to get new followers, increase engagements, connect with like-minded people, raise brand awareness and grow your mailing list is by organizing giveaways. Ensure that your giveaway is well organized, and you make a plan and stick with it. The success of your giveaway depends on how well you plan it. You also need to consider other things such as finding the right hashtags, deciding on a prize, monitoring entries, choosing the right themes and promoting the contest.
By following the tips mentioned in this article, you can create a quality following in no time. The most successful Instagram accounts have all managed to build large, loyal audiences. Start by adding a few of these strategies into your Instagram marketing and see what works best for your brand.