If you’ve been using Instagram to market your brand for some time, you’ve probably noticed that there’s been a recent decline in engagement. Brands and companies have realized that their posts are not getting as many comments and likes as they used to. Attracting new followers has also become more challenging than before. This is not good news for brands that use Instagram to reach their customers. It’s a given fact that more Instagram engagement means better odds for a brand.
Fortunately, there are some strategies you can use to combat this decline in engagement. The key is to create great content, actively engage with your followers and build a true community. Here are 7 ways to get more engagement from your Instagram audience.
1. Study Your Followers
The first step towards developing a sound Instagram strategy is knowing who your followers are. No matter what type of content you create, it will have no effect if your audience is not interested. The best way to go about this understanding your analytics and stats about your followers. There are free tools available that can help you do this such as Iconosquare. These tools link to your Instagram account and give you useful information such as which photos get the most likes, when your followers are most active and which posts get the most comments.
2. Find Something That Sets You Apart
There are thousands of awesome Instagrammers and brands on Instagram. So, it’s to get lost in the crowd, unless you do something to stand out. One way to set yourself apart from others is by offering value to your audience. For instance, if you’re knowledgeable about a particular industry or business, you could try sharing a useful business tip every day. If done right, this could lead to a lot of interesting discussions in the comments section. The key is to give your followers a reason to keep returning to your account. Being knowledgeable and consistent on Instagram can help build an interested audience and bring you great success.
3. Create A Challenge
Creating a challenge is a great way to invite people to become a part of your Instagram world. This means a lot more people will get the chance to check out your account. You will also be able to understand your audience better and create a buzz around your brand. Take the time to interact with the people who participate in your challenge by commenting on and liking their posts. This can help build a strong sense of community, show you care and gain engagement. If you’re worried that people will not participate, you could try reaching out to your existing followers on a one on one basis and personally inviting them to join in. Another way to ensure you get participation is by pairing up with another Instagrammer to create your challenge. By doing this, you will gain accountability, while tapping into each other’s audiences, which will give you an even bigger chance to improve engagement.
4. Use Instagram Stories
Instagram Stories are an excellent way to boost engagement. They can be a lot of fun, and you can get more engagement on your posts when you also post them on Instagram stories. Additionally, if a post is not performing up to expectations, you should try adding it to your Instagram stories. This can result in an improvement in engagement. So, there is a definite correlation between Instagram stories and the engagement levels of your other posts. Instagram stories also have a lot of new features, that make them more interactive than regular posts. These can also help build engagement around your branded hashtags and increase awareness.
5. Add a CTA to Your Instagram Posts
When it comes to boosting your engagement on Instagram, the simple act of asking your audience to comment or inviting them to like can work wonders. Including a call-to-action in your Instagram posts is an excellent way to motivate your followers to engage with your account. Doing this will inspire them to leave more comments and spend more time viewing your posts. Instagram considers factors such as these when selecting top pots.
6. Avoid Bots
7. Join an Instagram Pod
Many accounts have started using Instagram pods to get their posts moved up on user’s feeds. An Instagram pod consists of a group of users who are part of a group message and share their posts with each other. When a post is shared, all the users in the group add a meaningful comment and like it. Pods come with a set of rules for members. These involve commenting and liking within a specific timeframe. Penalties are imposed on users who fail to follow the rules. Pods will allow you to maximize your exposure on follower’s feeds and give your posts a big advantage.
Although overall engagement on Instagram is on the decline, it is still possible to successfully promote your brand. The number of businesses and internet users who are adopting this platform are at an all-time high. There are many ways to reach more of your followers now even with the new Instagram algorithm. Unlike many other social networks, people actually welcome brand content on Instagram and fill their feeds with posts that interest them.
You may need to modify your strategy slightly and make some adjustments to your posts. But consistently putting out high-quality content and following some of the strategies mentioned in this article, you will be able to improve your engagement and get more comments and likes on your posts.