With over 1 billion active users, Instagram has quickly become one of the most popular social media platforms. That’s a huge potential audience for your business, and if you’re not using Instagram to market your products or services, you’re missing out.
But simply having an Instagram account isn’t enough – you need to put in the work to make it successful. That means creating great content, using the right hashtags, and interacting with your audience.
With Instagram marketing, you can reach out to potential customers who are already interested in what you have to offer. By using the right hashtags and posting engaging content, you can quickly build up a following of Instagram users who are interested in your product or service. And by interacting with your followers, you can turn them into loyal customers.
If you’re looking for a way to reach a large audience with your marketing message, Instagram is the perfect platform. With Instagram Marketing, you can connect with potential customers and build relationships that will last long after they make a purchase.
What is Instagram Marketing?
Instagram marketing is a type of social media marketing in which businesses promote themselves through the Instagram platform. It’s true that “promote their business” seems broad: Many different Instagram marketing methods and tactics exist to help businesses achieve their marketing objectives.
Using Instagram for marketing can be divided into two categories: paid and organic strategies.
Advertising and influencer marketing are examples of paid Instagram marketing, while creating original Instagram posts, stories, and comments fall under organic Instagram marketing.
Organic Instagram marketing requires more effort than paid Instagram marketing, but it can be more effective in building a long-term following and brand loyalty. By regularly posting original content and engaging with other users’ content, businesses can create a favorable image of their brand on Instagram and attract new followers.
Additionally, organic engagement on Instagram often leads to higher rates of conversion than paid engagement, as users are more likely to trust and purchase from brands that they feel a connection to.
Overall, businesses should consider both paid and organic Instagram marketing when planning their social media strategy. Paid Instagram marketing can be useful for reaching a larger audience or promoting content that is only available for a limited time. On the other hand, organic Instagram marketing is the best way to build a brand identity and connect with potential customers.
Why Instagram Marketing?
Instagram marketing can be extremely beneficial for businesses, especially those whose products or services are visually appealing. Instagram provides a unique opportunity to showcase your product or service in an attractive and engaging way.
In addition, Instagram allows you to target a specific audience with your content, which can help to increase leads and conversions. When approaching Instagram marketing, it is important to establish a strategy and goal for your content. This will help you keep your attention on your audience and make sure your Instagram marketing plan works.
Create an Instagram marketing strategy
Plan your Instagram goals
Instagram has quickly become one of the most popular social media platforms with over 1 billion monthly users. While it may be tempting to jump on the Instagram bandwagon just because everyone else is, it’s important to set goals for your Instagram marketing strategy. Otherwise, you’ll likely find yourself wasting time and money without seeing any return on investment.
Thankfully, setting Instagram goals is relatively easy. First, decide what you want to use Instagram for. Some common goals include promoting and selling products, sharing a product portfolio, or promoting a business. Once you know your goal, you can start creating content that aligns with it.
For example, if you’re using Instagram to promote your business, you might share inspirational quotes or images related to your industry. If you’re selling products, you might share user-generated material to show real people utilizing your product or service. No matter what your goal is, Instagram provides a great opportunity to reach a large audience and achieve your marketing objectives.
Choose your Instagram audience
Instagram is a powerful tool that can help you reach your target audience. When you are planning your Instagram marketing strategy, it is important to consider who you want to reach. Instagram allows you to target your audience by age, location, gender, income, hobbies, and pain points.
Keep an eye out for popular events and interesting hashtags that are relevant to your business. You can also check out who is using these hashtags and their profiles. Furthermore, take a look at your competitors’ following. You can make a successful Instagram marketing campaign if you know your audience and use the Instagram algorithm to your advantage.
Perform a competitor analysis
Most businesses perform a competitor analysis as part of their Instagram marketing strategy in order to understand what other businesses in their niche are doing and how they can improve their own account. This involves reviewing the main competitors’ Instagram profiles, examining the posts that garner the most engagement, and looking for opportunities that the competitor’s content is missing. By conducting a competitor analysis, businesses can increase their Instagram following and get more leads and customers.
Make an editorial calendar
Instagram marketing is a lot easier when you have an editorial calendar. You can plan your captions, hashtags, and posting times for Instagram posts in advance. This way, you can avoid scrambling for last-minute posts.
Your editorial calendar is also an excellent location to note important events like new product launches or special offers. This way, you can be sure to post about them at the most opportune time. By using an editorial calendar, you can take your Instagram marketing to the next level.
Create a brand on Instagram
Instagram is a highly effective platform for marketing your brand. It allows you to reach a large audience quickly and easily. However, it is important to maintain a consistent brand style on Instagram to avoid confusing your viewers. Your brand’s personality should be reflected in your content, and your photos should have a cohesive color palette.
The brand aesthetic extends beyond graphics. Aim to upload photographs that reflect your brand’s story. Including relatable experiences in your captions can help your brand connect with its audience on a personal level. By taking the time to polish your Instagram presence, you will be well on your way to increasing brand awareness and building customer loyalty.
Boost your Instagram following
When it comes to Instagram, the number of followers you have can be just as important as the quality of your content. A large following can help to promote your brand and reach a wider audience, but it can be difficult to build up a following from scratch. Luckily, there are a few simple steps you can take to increase your Instagram following.
- Make sure that your username is searchable and that your bio is complete.
- Start posting high-quality content on a regular basis. Finally, engage with other users by liking and commenting on their posts. By taking these steps, you’ll be well on your way to building a large and engaged Instagram following.
- Follow accounts that interest you and your business. Consider Instagram as a community and look for like-minded businesses or influencers. Instagram will suggest relevant accounts to follow as you follow your own.
- Interact with an account’s content after you’ve followed it. This is the most natural way to promote your Instagram account without spamming. An account’s owner will be notified when you follow or engage with it. This may entice them to visit your profile and follow you. Respond to your followers’ comments and engage with their message.
- Collaborating with other brands or influencers. When you team up with other brands or advocates, you not only tap into their audience but also gain access to new followers who may not have otherwise found your account. By working together, you can reach a lot more people and make your Instagram presence stronger.
- Buy Instagram Followers to add to your count. That’s where iDigic comes in. iDigic is a company that specializes in Instagram marketing and offers real, active Instagram followers that will engage with your content. Buying followers from iDigic is a great way to jumpstart your Instagram growth and get more people seeing your content.
If youre interested in techniques specific to gaining more followers, check out our in depth guide on How to Get More Instagram Followers.
Instagram Business Account Setup
Before you start planning your Instagram marketing strategy, it’s important to make sure you have an Instagram Business Account. A business profile on Instagram has certain advantages over a personal account. For example, followers can contact you directly from your Instagram page, just like they can from your website.
Additionally, you may create and post Instagram ads without using Facebook’s advertising tools. Finally, Instagram’s Insights tool lets you track your posts’ impressions and reach. For managing analytics and getting to know your Instagram audience, you need a business profile.
Types of Instagram content:
This behind-the-scenes content gives followers a sneak peek into the work that goes into making a product or service.
Images
Images are a great way to show off your products or services.
Behind-the-Scenes Posts
Behind-the-scenes posts are a great way to give your followers an inside look at your business. They can also help build trust and relationships with your followers.
Reposts from Employees
Employee reposts show that your employees are happy and proud to work for your company. They also help humanize your brand and give your followers a behind-the-scenes look at your business.
Educational Posts
Educational posts are a great way to show off your expertise and build trust with your followers. They can also help you generate leads and sales.
Influencer posts
Influencer posts are a great way to reach a new audience. Instagram users are often drawn to images and videos featuring their favorite influencers. If you can partner with an influencer who has a large following in your target market, you’ll be able to reach a whole new group of potential customers.
Motivation and inspiration
Motivational posts are another type of content that resonates well with Instagram users. People often turn to Instagram for a dose of inspiration, so posts that are uplifting and motivating tend to perform well. This is especially true if you can pair your message with visually appealing images or videos.
User-Generated Content
User-generated content is another great way to connect with your audience on Instagram. This type of content features pictures and videos that have been created by your fans and followers. It’s a great way to show off your product in a relatable way and build brand loyalty among your customer base.
Newsjacking
Newsjacking is all about creating content that capitalizes on current events or trends. For example, if a holiday is coming up, you could create a series of posts featuring festive recipes or décor ideas. Creative holiday posts are a great way to show off your brand’s personality.
Best Practices and Instagram Hacks
Post on Instagram at the best times
One of the best times to post on Instagram is during the day, when people are more likely to be scrolling through their feed. Posting early in the morning or in the evening can help you reach a wider audience.
Link your Instagram and Facebook accounts
Another tip is to connect your Instagram account to your Facebook page. This way, any time you post on Instagram, it will also be automatically posted on Facebook. This is a great way to reach more people with your content.
Look at the posts you’ve enjoyed
When creating content for Instagram, it is important to look at the posts that you have enjoyed in the past. What made them stand out? Was it the composition of the photo, the filters used, or the clever caption? By analyzing the posts that you have enjoyed, you can start to create content that appeals to you and your followers.
Adjust the Instagram filters
One way to make your Instagram account more visible is to rearrange the Instagram filters. By default, Instagram arranges the filters in alphabetical order. However, you can rearrange the filters to put your most used filter at the front of the line. This hack can save you valuable seconds when posting on Instagram.
Hide irrelevant posts in which you have been tagged
Another way to optimize your Instagram account is to hide postings in which you have been tagged. When someone tags you in a post, it appears on your profile for all of your followers to see. However, you can hide these tagged posts from your profile without untagging yourself.
Create and save photo collections
Collections are a great way to organize your Instagram photos and make them more visually appealing.
Use user-generated material to your advantage
Take advantage of user-generated material. This can be done by reposting images or videos that your customers have posted and tagging them in your own posts. This is a great way to show off your products or services in a real-world setting and build customer relationships.
Make your Instagram account interactive
Make your Instagram account interactive. This can be done by hosting contests, asking questions, and using polls. Interacting with your followers will make them feel more connected to your brand and more likely to become loyal customers.
If you’d like to learn more about increasing the amount of likes your posts get – Be sure to check out our In-Depth Guide on how to get more likes on Instagram!
Instagram Analytics
Instagram analytics is the process of measuring, collecting, analyzing, and reporting on data about Instagram users and what they do:
- Measure several KPIs, such as impressions, engagement, reach, and conversion rate.
- Track both organic and paid activity on Instagram.
- Record KPIs at both the account level and the post level.
- Third-party apps provide extra Instagram metrics that can be very beneficial in Instagram marketing. Iconosquare and Sprout Social let you track followers and interaction over time, determine the best post time based on prior posts, and monitor competitor performance.
Depending on your goals, you should track Instagram engagement (likes and comments) and follower growth because your account will grow in followers and interaction if you produce excellent content. Therefore, it is important to track these fundamental metrics to make sure your account is growing and working well on Instagram. If you want to get a real buzz from your analytics, you can buy instagram likes with us too!
Ready to start using Instagram for marketing?
Now that you know the basics of Instagram marketing, it’s time to get started! Use these tips to create a great profile, produce engaging content, and build relationships with your followers. And don’t forget to use hashtags to reach a wider audience. With a little effort, you can turn Instagram into a powerful marketing tool for your business.
