Being a social media platform with a whopping 800 million subscribers, Instagram has been at the forefront of marketing efforts of most top brands in the world today. Another thing to note with Instagrammers is the fact that they are willing to engage more than people from other social media websites.
Several statistics support the fact that Instagram has evolved into an ideal platform for businesses to market their wares. 71% of all businesses use Instagram as a part of their marketing strategy. 80% of Instagram users follow at least one brand Instagram page. When it comes to hashtags, 7 out of every 10 of them are branded. 25% of all ads on Instagram are videos and users watch these videos 80% more than last year.
What you need to do to get more Instagram views
If you are a brand that is looking to optimize their Instagram profile, getting yourself on Instagram is only half the battle. You need to make sure that you have your approach right and do what’s necessary, so your Instagram account will stand out from the rest of them. Getting more Instagram video views would definitely have a good impact on your business numbers.
Work on your bio and profile
The bio is one of the most important parts of an Instagram profile because it is the first thing people would want to check out from your account. It is also the only place where you can insert a link on Instagram, which can drive a lot of traffic to your homepage. Keep your bio text clear because very few people would follow an account which is not very clear about what they’re doing. Your name can be 30 characters long, and you can include a keyword in it so that you will appear on searches in your niche.
Strategize your Instagram approach
Before you get out there with images and filters, you need to first decide on what you want to do. Shooting from the hip when it comes to marketing is a no-go, and it’s pretty much valid for Instagram as well. You need a plan of action that takes into account various factors like your niche, projected goals and what you are looking to get out of the whole campaign.
The easiest way to do this would be to check out the competition in your niche. Analyze what they are doing to get ahead in the game and come up with a list of things they do. Improve on it by filling gaps they’ve missed out. This will serve as a good stepping off point for your brand.
Promote your Instagram account
The easiest way to get more Instagram views is to make your brand more visible. To do this, you need to build your social media reputation up on several platforms for better results – just one social media platform will not cut the mustard.
A lot of social media platforms have built-in tools that can help with cross-promoting your brand. For instance, Facebook has an integrated Instagram experience which is seamless and allows your followers on your Facebook account to interact with you on both platforms.
Effective brand marketing on Instagram needs you to bring your A game to the platform. Hashtags are an integral part of your Instagram marketing strategy, and you need to research and come up with creative ways to draw engagement and resonance from your followers. Hashtagging is especially important because if done right, it can be an effective tool to help your cross-promotion efforts as well – people who are not on your Instagram feed will definitely want to check your brand out.
When figuring out hashtags, aim to come up with something that represents your brand voice. You can use this in conjunction with other popular hashtags in your niche to give your Instagram the best chance it has of being noticed. You have to take care not to pepper your posts with too many hashtags. It can be distracting and misleading eventually resulting in followers not having any interest.
Captioning it right
While Instagram is a place for the exhibition of vivid imagery, captions are the best accessory to complement them. There are a few things to keep in mind when creating captions. CTAs are really popular because they require followers to respond. Asking to leave their comment on a particular image can get a good amount of responses from the people following you. You could also work with caption lengths and determine what exactly works for your niche.
Post but don’t overdo it
While apt posting is a tricky thing to determine, with a little effort and the help of tools, you can figure out exactly what would be the optimal time to post for followers in your niche. Why is this difficult? It’s hard because the right posting window is different for different niches and locations. All that’s being said of posting at the moment is that you need to be consistent with your posting, a post daily has shown to be much better than once every week.
While there are a lot of results from analyses done over the years, we still think that the best method to determine correct posting schedules is going by competitor research as well as detailed customer knowledge.
Social media is a force multiplier which gives you, the smaller player, a platform to compete with more established players in your niche. While it is powerful, you need to make sure that you’re doing the right things and checking the right boxes for you to be successful in your marketing campaign using Instagram. We’ve highlighted these methods that have worked for several Instagram brands over time across varying niches. These can help you gain the upper hand when it comes to duking it out with bigger brands!