Instagram is way more fun with more likes, that is how the saying goes, right? I definitely put more thought into my posts when I know my following will interact with it, and that also inspires me to keep coming up with new ways to showcase my photos! Since I enjoy it so much, I thought that I would let you all in on my tips on how to grow your Instagram following in 2017. Let me know how these work out for you!
1. Join an Instagram Pod
“What the heck is a pod?” you may ask. An Instagram pod is a group of 10-12 people connecting through a private Instagram DM group. Every time someone in the pod posts a photo, they send it over in the DMs and everyone in the group proceeds to like the photo (on the person’s actual account) and leave a meaningful comment of at least 4 words. Some pods have their own rules or requirements to get involved, but if you start one, you can make it up as you go!
Instagram pods help increase your engagement with other users, and is a great way for other followers to discover you! I suggest keeping it simple, and starting off small so that you really get the most out of it!
2. Put Your Instagram Link in Your other Social Media Profiles
Easy, right? I know it sounds silly, but linking your Instagram in your other social media profiles can really help boost your Instagram following! People that enjoy your Tweets or your vlogs on YouTube might want to check out your Instagram and follow you. This is also a great way to get people involved in your other social media profiles and really encourage active, meaningful comments and likes.
3. Interact with your followers actively
I have noticed that the more engaged an Instagram user is, the bigger their following is. This is because they express meaningful comments or actively engage with their following. The more someone engages with you on Instagram, the more likely you are to see their posts, as well! Now, you do not have to like everything under the sun, but you should be interacting with most of the people you follow to truly get the most out of your Instagram!
4. Curate your content
Really figure out what type of story you are trying to tell and what direction you want your brand to head. Thinking about your Instagram as a whole story, and each post as a chapter in your brand’s novel is a great way to create a cool story. People that end up following you will probably enjoy your content more and this means more Instagram likes and comments. And hey, who said you couldn’t do this without having to buy Instagram followers.
Also, by really thinking about the type of content you want to post, you’ll be able to keep active and keep a schedule. This brings me to my next point.
5. Keep a Schedule
People like it when you post regularly. You do not have to post every day, but keeping a good schedule is great. It also helps to even figure out what content you will be posting beforehand to make things more efficient. Keeping a schedule has helped me incredibly and really helped grow my following.
6. Edit and Be Mindful
Edit your photos in a thoughtful manner! People really enjoy your posts when you take the time to figure out what pictures to post. Think people don’t read those really long captions? Think again! I always love when the people I follow seem to care about their Instagram following. Be genuine and really take the time to think about stuff you want to post. Aso, simply take 2 minutes to put a filter on your photo or edit it using a different app. My favorite go-to app to edit photos is VSCO. However, you can also use Instagram’s internal editing features to get started.
Hashtagging is a great way to get people to find you and start to follow you. An easy one is putting a hashtag of the type of device you are using. Also, you can hashtag for days of the week such as #MondayMotivation, #TGIF, or #ThrowBackThursday. These are just some fun ways to get hashtagging. My biggest key piece of advice when adding a hashtag is to be relevant. You want people that follow you to actually enjoy your content, so always keep hashtags relevant to you and your brand.
8. Post Videos
Instagram now has great ways to post short videos whether on your page or through your Instagram Story! If you haven’t tried out Instagram Story yet, it is somewhat like Snapchat where you can post to all your followers or privately to friends! People can also find your Instagram story through the explore page. Since Instagram automatically plays the videos (if you do not stop them) someone might stumble on you having a great time on vacation and go to explore your real feed.
You do not always have to post videos, but giving people a bigger sneak peek into your content is a great way to help increase your following! More and more people are using Instagram’s video feature to get more followers and to really boost their content as well.
9. Repost from time to time
Reposting photos is a great way to kill two birds with one stone (or maybe more birds if you play it right). What do I mean by this? You get to engage with your followers by reposting one of their posts, you basically knock out a day on your schedule, and you help boost engagement. Be sure to not overdo it and to also think about what type of things you want to repost. If you want to get started on an easier note, you can also repost a quote photo that inspires you or resonates with you!
Those were the top tips to help you grow your Instagram following this year! Cheers to 2017 and bigger dreams. Let me know how it worked out for you.