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Expert insights, strategies, and updates to help you master Instagram and achieve your social media goals.

When TikTok Users Discuss “Mascara,” What Do They Mean?

TikTok has an enormous community of users interested primarily in beauty and beauty products. There are tens of millions of TikTok posts focusing on the topics, and they have received hundreds of billions of views. Naturally, a lot of the discussion concerns mascara and other types of eye makeup. We’re talking about TikTok, though, where […]

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When Is TikTok Getting Banned?

TikTok is one of the five most popular social media platforms in the world. Depending on the criteria used, some authorities say it ranks as high as #2. Nevertheless, TikTok is a controversial social app. Its parent company, ByteDance, is based in China, and there have been allegations that TikTok has been used to spy […]

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When Did Musical.ly Change To TikTok?

Musical.ly was a social media platform focused on the creation of short-form lip-synch, dance, and comedy videos. It was quite popular in the mid-2010s. TikTok is a social media platform that originally focused on short-form lip-synch, dance, and comedy videos. It became even more popular than Musical.ly in the late 2010s. That’s not a coincidence. […]

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What’s The Big Deal About April 24 On TikTok?

Social media platforms have provided users worldwide with unprecedented access to information. The dark side of that access, as we all know by now, is the amount of mis- and disinformation that’s regularly promulgated on the platforms. Even worse, social apps allow scammers and other “bad guys” to start rumors that spread like wildfire. Many […]

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What State Banned TikTok?

Montana was the first US state to ban TikTok. A complete ban on the use of the social media platform was approved in 2023; app stores were prohibited from offering the TikTok app for download to anyone in the state, with each violation making providers liable for a $10,000 fine. The Montana ban was supposed […]

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What Is TikTok Now?

Social media companies are waging a war that seems much like the “space race” and the “arms races” between rival nations in the 20th century. When one app adds a feature, several others quickly move to duplicate or improve it on their apps. The impressive rise of TikTok led to the creation of Instagram Reels […]

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