The quality of a TikTok video plays a major role in whether surfers stop to watch and interact with the post. On many social media platforms, quality is largely in the hands of the content creator; they shoot and edit their videos externally and then upload them. The large majority of TikTok users, however, record […]

The Internet (and social media platforms in particular) have become figurative lifelines for most of us. They’re primary sources of news and entertainment, they’re often integral to our work, they’re we do much of our shopping, they’re how we stay in touch with family and friends on a day-to-day basis, and often, they’re a major […]

New TikTok users are more likely to spend time scrolling their feeds and enjoying other peoples’ posts than creating their own. That’s understandable, even if they’re experienced users on other social media platforms. TikTok has its own culture, language, trends, and vibes, and it makes sense to get a feel for the landscape before creating […]

There’s valuable real estate on a TikTok post that isn’t used very much anymore. It’s called a “pinned comment,” and it’s one of the best ways for content creators to highlight the value of their video or showcase a comment from one of their most devoted fans. In 2023, without explanation, the social media platform […]

When most people think about messaging apps, they probably think of WhatsApp, Facebook Messenger, or Telegram. TikTok, of course, is much better known for its short, compelling videos, as well as the many viral trends that it’s sparked — but quite a few users don’t realize you can send direct messages (DMs) on TikTok, too. […]

Even TikTok users who signed up for the app just to watch great content or follow one of their favorite personalities are likely to be hit with the urge to create a video of their own. Here’s the good news: producing content isn’t as difficult as you might think, thanks to the full-featured and intuitive […]