In today’s competitive marketing landscape, it is important for social media marketers and community managers to plan ahead. The key to staying one step ahead in an industry that changes so quickly is to make social media scheduling a priority. It’s not enough to merely exist on social media; you need to engage with your audience actively. However, attempting to manage, organize and publish content on social media is not an easy task. It takes a significant amount of time and effort to start seeing the results of your social media strategy.
If you’re looking to make your business better organized and more adaptable, it is necessary to learn how to schedule social media content efficiently. Getting your scheduling right can be a bit tricky at first, but with the right content, effort, and tools, you can get the hang of it in no time. Social media improve business revenue and empower your brand reputation.
Benefits of Social Media Scheduling
Whether you own a small business or are part of a larger organization, scheduling your social media offers plenty of benefits. In addition to saving time and energy, you can execute a successful social media campaign. Here are some of the benefits of social media scheduling:
Take the Stress Out Of Posting: Whether it’s a company update or a product launch, you’re likely to feel less stressed out if you pre-schedule real-time updates. Not only will you always be on time, but you can focus your energy on other things.
Plan Out Your Content: In addition to being on time, with scheduling tools, you can map out your core social media content in advance. You can also avoid same day posting and be more strategic. Ultimately, you’ll get better at targeting and will be able to post more content in the long run.
Target the Correct Time Zone: More often than not, your core audience may be in different locations around the world. In order to maximize organic reach, it is necessary to take every step to get in front of your audience. Many scheduling tools come with the option to create plans for different locations, schedule them and get back to focusing on other tasks.
Maintain Consistency: If you are inconsistent with your messages, it can do more harm than good. With scheduled content, you can ensure that your posts stay on brand and you maintain consistency.
Limit Promotional Content: If you’re continually posting promotional material, it can cause people to unfollow your brand. Ideally, your content must be 80% creative and 20% promotional to keep your audience happy.
Social Media Scheduling Tips
If you’re looking to create a schedule that works for your business, these tips can work for you.
Understand Which Networks Are Right for Your Business
Facebook is a good starting point for many companies with close to two billion unique monthly users. But there are lots of other social networks to consider such as Instagram, Pinterest, LinkedIn, and Twitter. The one that’s right for you depends on the audience you’re trying to reach.
It’s a better idea to spend your time and effort building a presence on a few networks that are a good fit for your business, rather than trying to be on every network.
Remember, you don’t have to be on every network. Start by building a presence on a few platforms that are a good fit for your business. Social media is more about quality than quantity when it comes to the amount of content you share as well as the size of your audience. Put together a social media plan depending on the networks that are a good fit with your brand.
Decide on The Type of Content You Want to Share
Once you’ve decided which social networks you want to focus on, the next step is to put together a content strategy. Avoid cramming your feed with promotional posts. Your purpose on social media must be to build relationships and grow a following. You cannot possibly turn every new follower, connection or fan into a paying customer. Take a look at each of your networks and see what you can accomplish through them.
For Instance, if you own a small business, you may share any news, blog posts and videos on Facebook. LinkedIn can be used to showcase your company culture and your expertise. When creating a content plan, look into themes such as Throwback Thursday, Wednesday Wisdom or Monday Motivation quotes.
You can also focus on putting together some “evergreen content” that can be used through the year. This type of content will always be useful to your audience and will not become irrelevant. You can create your evergreen content using sources like the blog posts and videos that get the most traffic.
Share Curated Content
There’s no necessity to create every piece of content in-house. You could curate content from credible sources that will be relevant to your business and customers. When you tap into a variety of sources to share the newest trends and industry news, your followers will start considering you as an authority and return to your page when they need information.
Testing is the best way to find out what type of content your audience is interested in. Track your key engagement metrics such as comments, likes, retweets, shares, and clicks. Doing this will offer unique insights into what’s working and what you could be doing differently to improve.
You can also test different times of the day and days of the week to understand when you’re getting maximum engagement. Some businesses may see more engagement on weekdays while for others, weekends are the best time to post. It mainly comes down to your audience and when they are most likely to see your posts.
Put together a solid content strategy and start measuring what works best for your brand on each channel. It pays off to have your content prepared a few weeks in advance. Study your analytics to gain useful insights into your social media efforts. Get into the habit of scheduling your content, and you’ll soon begin to notice patterns and positive changes.