If you’ve just started promoting your brand on Instagram, you may be wondering where to begin. By using this platform to market your business, you can get positive interactions and build a large following. Instagram now has over 400 million active users every month, and more than 3. 5 billion photos are liked every day. If you make the right moves on Instagram, you can have instant viral marketing success. Websites like http://www.idigic.net/buy-instagram-likes/ can help you get that kick start you need with likes. But just posting content without a proper strategy in place could result in failure. Follow the tips below, to market your business successfully on Instagram.
1. Put Together a Content Calendar
If you’re looking to maintain an active presence on Instagram, the first step is to create a content calendar. This will help you set the frequency with which you intend to post. It can be helpful to understand the best times to post based on when a majority of your audience is on Instagram. Ensure that you integrate important dates, campaigns, and themes into your content calendar. You can then create photos, captions, and videos in advance and schedule them for posting.
2. Establish Posting Guidelines
Maintaining a consistent voice on social media is an important aspect of building your brand presence. This is the case when it comes to style, publishing, and workflow. On a visual platform like Instagram, it is imperative to have a clearly defined aesthetic. Put together a set of guidelines regarding filters, composition, and captions and share these with your social media team. This will ensure that consistency is maintained, and you provide a unified brand experience.
3. Optimize Your Bio & Link
Your bio on Instagram has a 150-character limit, so it is essential to make the most of it. Focus on what is important about your brand and try to communicate the right message. Instagram gives you the option to include a single link in your bio, so make sure you choose the right one. Also, consider including a branded hashtag in your bio section to help users find additional content related to your brand.
4. Use Hashtags Effectively
Learning to use the right hashtags is an essential aspect of marketing on Instagram. Using hashtags in your posts and updates can help users find you easily through their Instagram searches. You could also use brand specific hashtags, which involves including your brand name as part of your hashtag. Another option is to create unique hashtags based on the campaigns you run. This will not only promote your campaign but will also help your followers connect with your brand and other followers.
5. Put Thought into Your Captions
Captions on Instagram are limited to 2,200 characters, and after three lines of text, they get truncated. However, they are still an essential part of your post. It is important never to omit captions as they can add a lot to the story you’re attempting to tell. While a high-quality picture is great, you can make more of an impact by adding a relevant caption. Try to ensure that you convey your message in the first 3 lines as many users don’t read beyond this.
6. Focus on Your Customers
It is important to acknowledge your followers and appreciate them by featuring their photos. You could share these by reposting them on your own feed or other social sites like Twitter and Facebook. Some of the top brands on Instagram do this frequently. They give shout-outs to cool images that often feature their products. You could even take this a step further and update your Facebook cover photos using these Instagram images.
7. Use Questions to Get People Talking
Asking questions about your products or business is an excellent way to get conversations started around your brand. For instance, you could ask your followers if they have tried your product yet. Ask them to upload photos of how they used it and add a unique hashtag. This will get people talking about your brand, and they may even promote it in the process.
8. Partner with Targeted Influencers
Partnering up with Influencers who have already built a large following on Instagram is a good way to reach out to potential customers. The right influencers can get your brand in front of a large audience. Their loyal followers trust their endorsements and are likely to make purchases based on what they recommend. Collaborate with an influencer who has an audience relevant to your product to ensure that your influencer marketing campaign is successful.
9. Harness the Power of Geolocations
Geo-tagging is a relatively new feature that is an excellent way to improve engagement. By adding a specific tagged location to your post, you give new users the chance to discover your content. Posts that have a geo-tag added receive 79% more engagement than posts that don’t. It is a particularly useful feature to use during events at multiple locations and while traveling. It can help you keep track of the users who are engaging with you at a specific location.
10. Test Content Using Instagram Stories
Instagram stories are growing in popularity every day and have taken over from Snapchat. Since any content disappears after 24 hours, it is a safe way to post in-the-moment content. Stories also give you the option to add call-to-actions or links to specific landing pages. It is a great way to test out new material and gauge audience reactions. Make this content easy to view and understand, so users don’t skip your stories.
11. Cross-Promote on Other Social Media Platforms
Promoting your Instagram content on other social media networks is a great way to increase your reach. Chances are that you put time and effort into building a following on Twitter, Facebook, and LinkedIn. So why not use them to gain exposure for your brand? By cross-promoting your content you will be able to improve your brand image and increase positive publicity.
With time and experience, you will learn to identify what types of workflow, engagement and content practices work for your brand. You may need to modify and adjust your content strategy as your business expands. It can feel like a challenging task at times. However, by following the tips mentioned in this article, you can create a successful Instagram marketing campaign for your brand.