Building More Likes For Your TikTok Videos

Why does it matter how many people “like” your TikTok content?

Naturally, a high like count tells you that you’re doing a good job producing videos that appeal to a large number of TikTok users. That’s just the start of the story, though.

• Lots of likes on a video provide “social proof” that the vid is popular and worth watching. It’s been shown that surfers are more likely to stop and check out a TikTok post with an impressive like count.
• Likes (as well as other engagements like views and comments) add to a TikTok account’s credibility, important for both businesses and users who want to grow their importance on the app and their overall TikTok presence.
• A high number of likes increases the chances that the TikTok algorithms will give a video a much larger audience, perhaps putting it on the For You page (FYP) or even sending it viral.

Are those reasons good enough for you? Let’s look at the strategies you can use to get more likes on TikTok.

Manual Approaches to Building TikTok Likes

TikTok is now so competitive, with 2.5+ billion users uploading 34 million new videos every day, that any slow, manual approach to TikTok growth isn’t going to bring in tons of new engagement with an account’s posts. However, these are some of the most common growth methods used on TikTok to bring in new likes.

Have a Smart Content Strategy

Creating compelling, high-quality content is a must for anyone in search of organic growth on the app.

Producing great content isn’t going to bring in new views and likes all by itself, but it does something else extremely important. When someone finds your account or one of your posts — and has no interest in what you’ve produced, or finds it boring or difficult to watch — they’ll be gone in a flash.

In other words, the quality of your TikTok videos won’t attract viewers, but it can certainly turn them away before they can hit the “like” button.

The second key element of a great content strategy is what will attract viewers and boost your like count: appealing to a target audience interested in the same things that you are. When you choose a single subject for your videos and create lots of great content about it, you’re more likely to bring in viewers who will watch, like, and share your videos — and follow your account.

You don’t have to create TikTok content on the same trending subjects that dominate the app, like dances, makeup, or home maintenance hacks. There are so many users on the platform that you’ll attract an audience that loves what you produce.

A final content strategy tip: check your TikTok analytics to find out when most of your followers are online, and post regularly at those times so your videos will pop up while they’re surfing. Your fan base is most likely to watch and like whatever you post.

Entice Viewers to Watch and Like

People generally scroll through their TikTok feeds so quickly that they can move right past your post in a second or two. Try to grab their attention by carefully choosing the cover photos (you may think of them as thumbnails) that accompany your videos, and writing a description that will make surfers think you’ve created a video that has to be watched.

While we’re on the subject, adding enticing or sensational text or graphics to your cover helps bring in more viewers who can like your post; leading your video with an attention-grabbing hook keeps people watching; and adding keywords and hashtags (both relevant and trending, if the latter is appropriate) can get you seen on more TikTok searches.

Finally, don’t be shy. Ask viewers to like your video in the narration, graphics, or text. You’d be surprised how effective that can be.

Use every weapon possible to get people to view your content. They can’t like it if they don’t watch it.

Promote Your TikTok Videos— and Yourself

There are several ways to bring in new viewers who wouldn’t otherwise know that you and your content exist.

• Cross-promote on other social apps: Post clips from your TikTok videos on any platform where it’s allowed, along with a link to the video or your TikTok profile. Your followers elsewhere will probably like what you post on TikTok, too.
• Promote elsewhere on TikTok: Most people don’t bother using them, but TikTok Stories can expose your latest content to a new audience that doesn’t know you’ve posted something new. Create a shorter version of your videos that will attract viewers to your feed.
• Make yourself seen: Find influencers or other popular content creators who upload videos on the same subject that you do — and comment regularly on their posts. Other like-minded users (the ones who will probably like your content) will get used to seeing your comments and eventually decide to check out your videos. You might even get the influencer interested in a collaboration with you, and they could direct a lot of traffic your way.
• Participate in TikTok challenges and run promotions: The more visibility you can get for your account by making a great challenge video, the more potential likes you’ll bring in. Similarly, run contests for user-generated content (UGC) and give the winners prizes; they’ll post their videos on their own accounts and earn you more exposure.
• Engage, engage, engage: Answer every comment or DM you receive from viewers and followers. That can increase their affinity for your content, making them more likely to like your posts — and much less likely to unfollow you.

The Fastest and Most Effective Way to Build TikTok Likes

Most TikTok videos are seen by very few users. There are several reasons for that, but they’re all related to the sheer size of the platform. When 34 million new posts are uploaded every day, you stand very little chance of receiving a large audience.

That is, unless you understand how audiences are awarded on TikTok. The system’s algorithms allocate visibility, and they reward two types of videos: those that are already popular, and those that are quickly growing in popularity.

How do you qualify for more exposure if you have a small account and don’t usually get much engagement with your vids? You buy TikTok likes.

Purchased likes send a signal to the algorithms that your post is rapidly adding likes and other interactions, so you deserve bigger audiences. And that’s the advantage you need; all of your new viewers get their first chance to watch your content — and to like it. You’ll probably pick up a good number of new followers, too.

iDigic specializes in this type of growth strategy. iDigic’s real TikTok likes from real users are a powerful tool that triggers strong organic growth on the app; buying them is the fastest way to build a like count that can let you accomplish your goals. Please let us know if we can help!