Do You Need Followers To Get Views On TikTok?

It’s great when you have a large TikTok fan base. You’re guaranteed to get lots of views for any content you create.

But what if you have only a few TikTok followers, or virtually none at all? Can you attract any viewers? Is it even worth the effort to spend your time producing videos?

Take heart; everyone has to start somewhere. Even the social media platform’s most powerful influencers had zero followers when they first signed up for a TikTok account, so it’s certainly possible to attract audiences without having a large follower count. In fact, posting videos is crucial if you want to boost your TikTok presence and become popular on the app.

Here are some steps you can take to get started.

1. Create Compelling Content

Don’t think “I’ll worry more about quality when I finally get an audience.”

If the people who do see your TikTok videos aren’t impressed by what they’re watching, they’ll move on quickly, they’ll never give you a like or a follow, and they certainly won’t share your posts with their friends. That’s a prescription for staying at very few views and zero followers forever.

Always create the most interesting, compelling, high-quality content possible. Learn how to film great video with your phone and how to edit it in the app, and spend all the time necessary to plan and shoot your TikTok content. The work will pay off.

2. Lead With Your Best Shot

It takes less than a second for surfers to scroll past your post unless they see something interesting, and they have to watch at least five seconds before it counts as a “view.” If you don’t do something to grab them immediately and keep them watching, they can’t do you any good.

Make sure that you start your video with something that keeps people watching. It can be startling, hysterically funny, deeply emotional, or a similar attention-getting moment, but you need to convert them from curious to committed in a hurry. Scatter more of those moments throughout your content, too. The longer they watch, the better off you will be.

3. Use Other Tactics to Attract Viewers

Enticing descriptions, captions, and graphics, great “covers” (the thumbnails viewers see in your TikTok profile and search results), and bright colors can all convince surfers to stop and pay attention.

4. Choose a Content Niche

There are more than two billion TikTok users, and the vast majority won’t be interested in your posts. That’s fine. You just need to bring in the ones who are interested, and most successful content creators do that by specializing in just one topic. Anyone who’s into the same things that you are will automatically be drawn in, watch your video, and decide to follow you.

5. Optimize for TikTok Search

When you write your post description, be sure to include keywords that people would search for if they were interested in the subject of your video. Also, be sure to use both relevant hashtags and trending hashtags (if they fit your content) without overusing hashtags. 3-5 is considered the optimal range.

6. Jump on TikTok Trends

A great way to bring in viewers who wouldn’t otherwise see or watch your content is to join the crowd and create videos focused on trending topics. The best approach to finding new viewers is to participate in a trending TikTok challenge, adding your own unusual or original twist that will catch users’ eyes.

There are other ways to take advantage of trends, too. Shooting videos that relate to topics that trend on TikTok will help you find an audience that’s following those topics, and even using trending sounds can attract people searching for the songs.

7. Cross-Promote Your Content

You probably have accounts and followers on other social apps. Post excerpts from your videos on those platforms, and you should be able to “drag” some of your audience from the other apps over to TikTok.

8. Collaborate

Find users who produce videos on the same subject that you do and jointly create content to be posted to each other’s profiles. You’ll each get exposure on the other person’s account, adding new views for your posts and new followers for your account.

The same type of effect is available by using TikTok Stitches and Duets, and by asking your existing followers to create user-generated content in return for small prizes. Any attention you can receive on someone else’s feed can help.

9. Use TikTok Ads and TikTok Promote

This will cost money, but boosting your audience with the app’s paid features can expose your work to a new and potentially large group of viewers and potential followers.

10. Buy TikTok Views

The point of this strategy isn’t simply to exchange money for added views.

The TikTok algorithms award audiences based on your video’s popularity and the engagement it receives, and purchased views jumpstart the process by boosting the metrics the algorithms depend on.

You have to be careful, though. Lots of scammy vendors sell “fake views” that won’t help, and they can get you banned from the app for violating TikTok’s terms and conditions. Only real views from real accounts, which are sold by reputable social media services, can get the ball rolling for sustained, impressive organic growth.

iDigic specializes in this type of increased visibility and in careful and safe account growth. If this approach interests you, please inquire about our TikTok growth services and learn how we can help you bring in new organic views, likes, and followers. It’s the most effective method you can use to expand your visibility, influence, and importance on TikTok.