If you’re an Instagram user, then you’ve probably seen hashtags everywhere. But what are they, and what do they do? In this blog post, we’ll take a closer look at how hashtags work on Instagram and some best practices for using them effectively. We’ll also discuss the benefits of using hashtags for businesses and offer some tips for getting started. So if you’re ready to learn more about how to use hashtags on Instagram, keep reading!


What is an Instagram Hashtag?

Instagram hashtags organize content. # precedes letters, numbers, or emoji (e.g., #NoFilter). Click hashtags. Anyone who clicks or searches for an Instagram hashtag will see all tagged posts. Instagram hashtags help you find like-minded people. If you’re a traveler, search for #travel or #wanderlust to locate like-minded people. Hashtags on Instagram might help you gain likes and followers. Use relevant and popular hashtags to boost your post’s visibility.


how do hashtags work?


Instagram hashtags: why use them?

Instagram hashtags let you engage with potential consumers. Using a hashtag can get your message on its page. This lets you reach people unfamiliar with your brand. Instagram users can follow hashtags to view your post even if they don’t follow you. Hashtags help you reach new audiences. Instagram hashtags can boost online communities and brand engagement. Instagram hashtags are a powerful marketing tool for all businesses. Instagram themselves share a few secrets in their help articles here.


Types of Popular Instagram hashtags

Instagram hashtags are a great way to connect with other users who have similar interests. There are nine different types of Instagram hashtags, each of which serves a different purpose.

Product or service hashtags

It allows users to promote and discover new products and services. It basically describes your product or service.


Niche hashtags

It helps users connect with others who share their interests.


Industry Instagram community hashtags

It allows users to connect with others in their industry.


Hashtags for a specific event or season

It helps users find content that is relevant to a specific event or season.


Location hashtags

This can help users find content that is relevant to their location.


Daily hashtags

It assists users in discovering new content like #ManicMonday and #BlessedSunday.


Relevant phrases hashtags

It can help users find content that is relevant to a specific phrase.


Acronym hashtags

It can help users find content that is relevant to a specific acronym.


Emoji hashtags

It may help users find content that is relevant to a specific emoji.

Instagram hashtags can be a great way to connect with other Instagram users and discover new content.



Instagram hashtags have a maximum number per post

The Instagram algorithm recognizes that posts with a high density of hashtags are likely to be spam, and as such, these posts are less likely to be seen by other users. For this reason, it’s generally advisable to use no more than 30 hashtags on a standard Instagram post. However, if you’re posting to Instagram Stories, you can use up to 10 hashtags without risking disappearance from the Explore page.

Of course, these are just guidelines, and what works best for your business may vary. Some businesses find that using a large number of hashtags results in more engagement, while others prefer to stick to a smaller number. The best way to figure out what works best for you is to experiment and see what gives you the best results.


How to locate hot hashtags on Instagram

Instagram doesn’t list popular hashtags like Twitter. If you want to find out how many posts utilize a certain hashtag, you can simply do a search on Instagram.

Entering a hashtag with the “#” symbol will allow you to see how many posts contain that hashtag. You can also find popular Instagram hashtags by checking the post count.

Keep in mind that just because a hashtag is popular, it doesn’t mean that you should use it. Only use trendy hashtags if they are relevant to your business and message.

If you watch Instagram, you’ll eventually learn to detect popular hashtags on your own.


how to find the best hashtags


How to Find the Best Instagram Hashtags for YOUR Business or Brand

Hashtags are a great way to connect with new Instagram users and promote your brand. However, with over 1 billion active monthly users, it can be difficult to stand out from the crowd. That’s why it’s important to research the best Instagram hashtags for your brand.

Here are some tips for creating engaging Instagram hashtags.

Check out the competitor’s hashtags

See what hashtags other brands in your industry are using. This can give you some ideas about which ones are popular and which ones to avoid.


See what hashtags your audience is already using

Take a look at the posts of people who follow you and see which hashtags they’re using. This can give you an idea of what resonates with your audience.

Use Instagram’s Related Hashtags feature

This tool lets you see which hashtags are related to a specific one. This can help you to find more targeted and relevant hashtags for your brand.


Create your own branded Hashtags

This is a unique hashtag that represents your brand and helps you connect with Instagram users who are interested in what you have to offer. When creating a branded hashtag, make sure it’s short, memorable, and relevant to your business.


7 tips on how to effectively use your Instagram hashtags

Instagram hashtags are a great way to get more eyes on your posts. But there are a few things you need to keep in mind to use them effectively. 

  1. Use Instagram Insights to see which tags are performing well for you and which ones you should consider using more often.
  2. Instagram Stories should include hashtags.This is a great way to reach new audiences and get more views.
  3. Avoid using banned hashtags or spammy hashtags. This can damage your reputation and get you banned from the platform.
  4. Understand how hashtag pages work. This will help you determine which ones are most relevant to your brand.
  5. Don’t use irrelevant or repetitive hashtags. This can make your content seem unprofessional and cluttered.
  6. Make sure that the hashtag you’re using means what you think it means. If it doesn’t, you could end up alienating your audience.
  7. Save hashtags for future use. This will save you time and ensure that you’re always using the most relevant tags.


If you’d like to learn more about increasing the amount of likes your posts get – Be sure to check out our In-Depth Guide on how to get more likes on Instagram!



While you can certainly use hashtags to increase the discoverability of your content and grow your following, it’s important to use them in a way that is both strategic and effective. By using our seven tips for using Instagram hashtags, you can make sure that your hashtags are working hard for you and help you achieve your marketing goals.

If you want to take your hashtag game up a notch, consider buying Instagram views or buying Instagram likes from iDigic. Our team of experts will help get your content in front of more people, increasing engagement and driving traffic back to your account. What strategies have you found most successful for using Instagram hashtags?

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