How much do you get on TikTok for a million views? That question is difficult to answer. Here’s why.
For starters, TikTok users can monetize their fan bases in several ways. The amount that TikTok influencers can earn for sponsored posts depends on the fee they negotiate, so there’s no “right answer” to how much they might receive for a video that gets a million views.
There are statistics we can look at, though. The average prices that so-called macro-influencers with 500,000-1,000,000 followers can get for a sponsored TikTok post range from $1,200 to $2,500; mega-influencers with 1 million+ followers generally earn more than $2,500 for each sponsored video.
It’s only guesswork, but it would make sense that posts from mega-influencers are likely to come close to or exceed a million views, which could mean they’d receive at least several thousand dollars per post.
However, that’s probably not what most people mean when they ask the question we started with. “How much does TikTok pay you for 1 million views” is a different matter, because the social media platform does pay some users for creating very popular content.
Let’s see how that works.
The TikTok Creator Rewards Program
Back in 2020, the app started what was called the “TikTok Creator Fund,” through which monetary rewards were available to some whose videos registered high numbers of views and other engagements. Creators weren’t happy with it, though, because earnings weren’t predictable and payouts were small. For example, a million views generally paid just $30-$40.
It’s easy to understand why most shunned the Creator Fund, sought out sponsorship deals, and focused on other monetization opportunities like affiliate marketing, product sales, and donations earned in TikTok live streams.
In 2023 TikTok closed the Creator Fund. Soon after that, they launched a replacement called the Creativity Program, now widely known as the TikTok Creator Rewards Program. Influencers and other popular content creators reacted positively, mostly because payouts were substantially higher.
The program isn’t easy to qualify for.
You must be over 18; be located in the US, the UK, France, Germany, Japan, South Korea, or Brazil; have more than 10,000 followers; and have accumulated more than 100,000 views in the past 30 days. Videos that can earn money must be 100% original content that’s at least a minute long, contain no ads, and have more than 1,000 For You Page views.
Meeting those criteria (plus a few others that are easier to attain) can pay off, though, in ways the old Creator Fund never did.
How Much Can You Make?
Creators aren’t told how much they’ll earn as members of the program because TikTok doesn’t disclose its compensation formula. It appears to be a function of factors including user engagement, viewer locations, niches, and several others, but no outsiders are 100% sure.
What’s most important is that all views must be “qualified views,” meaning they’re unique video views on the For You page (watching a video multiple times doesn’t count) that last at least five seconds. Paid, artificial, or promoted viewing doesn’t qualify, since the platform tries to ensure that metrics can’t be manipulated.
In short, there’s no firm answer to the question. “How much does TikTok pay you for 1 million views?” Once again, however, we can look at statistics.
The best available estimate is that members of the Creator Rewards Program earn an average of $500 per one million qualified views. Influencers report receiving anywhere between $100 and $600 per million views, with a few claiming they’ve earned as much as $1,000 for a million views on some of their videos.
But whether you might earn $100, $500, or $1,000 — that’s a far sight better than the pittance the app used to pay creators, making the TikTok Creator Rewards Program a viable method of earning good money for those who qualify and can generate that level of viewership.
About the Author
Peter Hasselworth is a contributor at iDigic, sharing valuable insights about Instagram growth and social media marketing strategies.