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You don’t have to pay for TikTok likes. People will hit the “like” button when they enjoy your TikTok video — and there’s no fee you have to pay in return.
If you simply create terrific TikTok content and show it to large numbers of TikTok users, your videos would receive more “free” likes and other engagements than you can imagine. Here’s the problem, though: that’s easier said than done. Most TikTok users find it almost impossible to convince casual viewers to “give” them likes.
We’ll provide some strategies that can send your TikTok like count soaring, after a brief discussion of the so-called “free” likes you might see advertised when you do a Google search.
What Are Free Likes?
Hundreds of websites sell packages of TikTok likes, and those sites clog your search results when you’re trying to learn more about likes. Purchased likes can indeed help earn you more exposure on TikTok, but only if they come from real users with real accounts on the social media platform. So-called “real likes” can convince the TikTok algorithms to give you larger audiences.
Almost all of the vendors you can find, however, are scammers. They sell fake likes generated with bots and fake accounts, and those fake engagements can hurt your TikTok presence instead of helping it. Once you buy them, you’re likely to see your TikTok account penalized or banned for violating TikTok’s terms and conditions.
So, what’s the story with “free likes?”
Some of those sellers are so desperate for business that they’ll give you a few likes for no charge. If you complain that the likes didn’t help, they’ll say the samples were meant to show that they really do provide “likes,” not to boost exposure for your TikTok posts. They’ll tell you that you have to buy one of the packages they sell if you want to see real organic growth.
In short, those “free TikTok likes” giveaways are only a sales tactic. They won’t help you at all.
Organic likes, which are the ones you receive when random surfers love your content, are the likes you need to worry about if you’re trying to become more popular and important on TikTok. Here’s how to maximize them.
Methods for Building TikTok Likes
No matter what other approaches you use to boost the number of likes you receive on TikTok, you’re unlikely to experience much success unless you understand the first crucial strategy — and take it to heart.
Focus on Quality
Here’s the most important tip we can provide to those who want to ensure growing like counts: create great, high-quality content.
What does that mean?
Having good equipment (even if it’s a phone) and knowing how to use it helps, naturally, as does learning how to edit your video to best advantage. Above all, though, you must ensure that your content is going to take viewers’ interest or emotions to a level that makes them automatically hit the heart icon.
Remember this mantra: If your content is boring or hard to watch, no one will watch it.
It’s not easy to create great content. You might occasionally shoot a masterpiece by accident, but it usually requires lots of thought, in-depth planning, and outstanding execution to create TikTok content that grabs and holds users’ attention, makes them want to engage with the post, and becomes so popular that it winds up on the For You page (FYP) or goes viral.
If you’re not ready to dedicate yourself to the craft of video production, you can’t honestly expect to create videos that will hold viewers’ attention and attract lots of likes.
Once you’re over that hurdle, here are other strategies to consider.
Secrets of Successful Content Creators
This isn’t an all-encompassing list, but it will dramatically boost your chances of bringing in a large number of likes and other engagements for your videos.
- Find a Niche: TikTok users want to watch videos about subjects they’re interested in. By focusing all of your content on a single topic that you’re knowledgeable about or good at, you’ll be more likely to create videos that your target audience will appreciate and like. You’ll also build a larger base of TikTok followers who will want to see (and like) what else you produce.
- Start Strong: The first 5-10 seconds of every video can make or break its success. It’s so easy for people to get bored and keep scrolling that you’ve got to make a determined effort to grab them right away. Start with drama, conflict, something remarkably funny — do whatever you can to get viewers to “commit” to watching the rest of the vid. Then, try to maintain that level of energy throughout; the longer people watch, the better your chances of getting a like from them.
- Showcase Your Personality: Whether you’re going to speak directly to the camera or show something terrific that you’ve previously filmed or discovered, your content should stand out as uniquely “yours.” Having a distinct voice and point of view is what makes creators popular and successful.
- Pay Attention to Details: You’ll need a compelling caption and description just to get people to stop and watch. The right hashtags (and keywords) in your description can bring in traffic from TikTok Search; both relevant hashtags and trending hashtags (when appropriate) are important. The right effect or filter can make your video stand out even more. Don’t forget that after you’ve turned the camera off, there’s a lot more work to do before posting if you want to maximize likes.
- Take Advantage of Trends: The niche you’ve chosen may not lend itself to making videos on trending topics, but if you can find a way to work them into your content, your audience (and likes) will increase. A great way to piggyback on trends is to use trending TikTok Sounds in your videos, since many people search for songs that are dominating the app at the moment.
- Don’t Be a Stranger: Engage with your viewers. Responding to their comments (and interacting in discussions, if they develop) will boost their interest in what you have to say. They’ll be more likely to follow you and like the content you create.
- Find Ways to Bring In More Viewers: There are many approaches to this goal, including creating Stitches and Duets with popular influencers, cross-promoting your content on other social apps, and seeking out collaborations with other creators. The more you can expose your work on TikTok, the higher your like counts and engagement rates will climb.
A Few Words About Buying TikTok Likes
If you were intrigued by our brief mention of this strategy earlier in the article, be assured that it’s the fastest and most effective way to bring in larger audiences for TikTok videos — as long as you’re buying real TikTok likes from a reputable social media service.
If you’d like to learn more about this growth strategy, please feel free to explore iDigic’s website or contact our 24-hour customer support team. iDigic’s TikTok growth services may be worth your consideration.
About the Author
Peter Hasselworth is a contributor at iDigic, sharing valuable insights about Instagram growth and social media marketing strategies.