On average, more than two million TikTok users are watching the social media platform’s Live sessions at any time, driving many influencers and content creators to build their TikTok presence and importance by running Live streams.
Hosting TikTok Lives can be profitable, too. Not only can TikTok Shop owners promote their products in the sessions, but hosts can receive gifts from audience members — and those gifts can be redeemed for cash.
Attendees have to spend their own money if they want to shower TikTok Live hosts with gifts. They can show their appreciation in another way, though, and it doesn’t cost a penny. They can like the stream they’re watching.
Why and How to Like TikTok Lives
Creators love it when viewers hit the heart icon to like their TikTok posts. Likes are important currency on the app, and a high like count can bring in lots of new viewers and TikTok followers.
Likes matter just as much on TikTok Live; in fact, they can matter even more.
Here’s why: viewers are allowed to like a stream as many as 500 times. (That’s the maximum daily number of likes any user can register anywhere on the platform.) Perhaps you can’t afford to give a creator expensive gifts, but giving them a lot of likes can be almost as valuable. That’s why you’ll often hear hosts asking over and over for viewers to like the stream.
You won’t see a heart icon on your TikTok live screen, though, so you have to like a Live stream a different way. Just double-tap anywhere on the screen during a session, and you’ll see a small heart appear where you tapped. Double-tap again, and another like is registered.
The host will appreciate it, and it’s easy to do. That is, unless you’re on a computer instead of a phone.
How To Like TikTok Lives on a PC
Most people don’t use a computer or laptop to use TikTok, and those who do won’t see all of the features they’re accustomed to using on their phone or device.
One of the missing features, at least for some PC users, is the ability to like TikTok Live shows.
Some browsers may have a clickable heart icon that registers likes, but others won’t. It’s essentially the luck of the draw; if you see a heart, you can click on it to like the Live just as you’d do for a TikTok video.
If you don’t see the icon, though, your only option is to use an emulator (BlueStacks is the most popular) that lets you run the mobile TikTok app on your computer. You’ll have access to all of the platform’s features that you’re used to, including the ability to like Live streams.
Give it a try. You’ll enjoy it — and if you give your favorite creator lots of likes for their Live streams, they’ll appreciate it!
About the Author
Peter Hasselworth is a contributor at iDigic, sharing valuable insights about Instagram growth and social media marketing strategies.