Scheduling Your TikTok Posts: Why And How To Do It

In 2021, TikTok made life a lot easier for content creators by releasing the app’s video scheduler.

They no longer had to remember that they had a TikTok post to upload on a certain date or at a certain time. They didn’t have to deal with an upcoming day off, vacation, or family event that could interfere with making their TikTok videos live.

The tool now allows them to schedule their content live as many as 10 days in advance.

This functionality isn’t just advantageous for influencers and others with powerful TikTok accounts, either. It can help any creator who hopes to one day become popular and important on the social media platform.

Benefits of Scheduling TikTok Posts

There are several reasons to schedule your video uploads in advance.

Time Management

Instead of keeping a manual posting schedule and blocking out time in the day to go back to the app and upload draft videos, you can schedule all of the content you’ve produced over the last week (or longer) in bulk, in just a few minutes.

We’ve also mentioned the corollary benefit. If you’re going to be busy or out of town when you want one of your videos to go live, it’s simple to schedule the upload in advance and use or enjoy your time without worrying about dealing with TikTok posting.

Increased Account Engagement

Engagement with your TikTok content is crucial. The more views, likes, reposts, and comments your videos receive, the more active your account will be and the more exposure TikTok’s algorithms will give to your posts.

People have to see your videos to engage with them, though, so it’s beneficial to upload your posts at times when the majority of your followers — the TikTok users who are most likely to engage with your account — are online.

You can check TikTok analytics to see the exact times when you have the largest built-in audience of followers active on the app; scheduling your videos to go live at those times will maximize engagement.

Consistency

Scheduling your posts to appear at the same times each day makes your account look more trustworthy, consistent, and worth following. Potential fans will know they can count on regularly seeing new content, making them more likely to hit the “follow” button, and your current fans will constantly see new videos and have no reason to get bored and unfollow you.

How To Schedule Your TikTok Posts

Using TikTok’s scheduler, unfortunately, isn’t quite as easy as it should be.

First, you can’t schedule uploads in the app; you have to do it from TikTok’s website. Naturally, you can access the site from the browser on your phone, so it isn’t difficult to schedule posts. It’s just an extra step that’s somewhat annoying but will quickly become second nature.

More importantly, you can’t choose a draft video to schedule from your phone, since drafts are only saved to the device they were created on. You’ll either have to create the video on the TikTok website, or in an extra step that’s easier for most people, you’ll have to download the draft to your phone’s camera reel and then re-upload it to the website.

Here’s how to schedule videos that are saved on your phone.

1. Log onto tiktok.com (with the same credentials you use on the app).
2. Click the “Upload” button at the top of the page, next to the search bar (it may be a cloud icon on some browsers).
3. Upload your video to the site and add your description, hashtags, and cover image, and choose your privacy settings.
4. You’ll then see the option of choosing to post “Now,” or “Schedule” the post for later.
5. Tap “Schedule,” choose the date and time for the upload, and click “Schedule” again.

That’s all there is to it. You can schedule as many videos to upload in a ten-day window as you’d like.

If you’re managing creator accounts on multiple social apps, you may want to check into the many third-party apps that let you schedule uploads on most popular platforms. They work the same way as TikTok’s content scheduler, though, so there’s not much benefit to using them if you only focus on your TikTok presence.