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Expert insights, strategies, and updates to help you master Instagram and achieve your social media goals.

TikTok Is Watching: Here’s The Data The App Collects

TikTok bans — and proposed bans — have been making news around the globe for several years, with government leaders and politicians most often citing TikTok’s access to user data as their primary concern. Their common contention is that the company’s data collection practices might endanger their countries’ national security. Here’s why. TikTok is owned […]

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TikTok Hashtags: How Many Should You Use?

There’s an unlimited number of hashtags you can use on TikTok.You can choose from hundreds of trending hashtags, relevant hashtags that tell searchers the topic of your TikTok video, or you can make up your own, if you’d like. However, a common question we see in emails from visitors and customers is “How many hashtags […]

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TikTok Coins: How Do You Buy Them? What Do They Cost?

You don’t have to pay to sign up for TikTok. You don’t have to pay to watch videos, or join TikTok Live streams, or do just about anything else on the social media platform. So, what are TikTok coins? The coins are virtual currency, and they can be turned into valuable income streams for TikTok […]

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TikTok Battles: Making Live Streams Competitive

Most people were desperately searching for things to do while they were stuck at home during the Covid pandemic. After all, there was only so much time they could spend binge-watching or making sourdough bread. TikTok did its part in 2020, by introducing TikTok Battles to the TikTok Live streams that were added to the […]

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TikTok Ads: How Much Do They Cost?

Some social media platforms let you pay a few bucks to try to sell T-shirts or boost your profile. TikTok isn’t one of them. Yes, you can certainly advertise on the app; TikTok is expected to take in $15 billion in ad revenue by the end of 2026. However, small-time spenders need not apply; you’ll […]

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There’s No Cost To Join, So How Does TikTok Make Money?

TikTok earned approximately $23 billion in revenue last year, an increase of almost 50% over the previous year. Since TikTok users don’t have to pay to use the social media platform, where did all of that money come from? Advertising, for the most part, but the company also generates revenue from in-app purchases. It’s not […]

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