One billion is a big number. And it places Instagram ahead of other social platforms including Pinterest and Twitter, which have 250 and 68 million monthly active users respectively.
That’s not all:
Images on Instagram get 23% more engagements than their equivalents on Facebook.
Brands on Instagram regularly experience an engagement rate of 4% of their total followers, which is miles ahead of Facebook’s 0.1% engagement rate. Businesses also see a 10× higher engagement rate across the board than on Facebook.
With all these data in mind, it’s clear that Instagram offers boundless opportunities for brand building, marketing and reaching out to your target audience.
But like every other social platform, there are wrong ways to use your Instagram account, clever ways to use it and right ways to use it.
The question now is, how do you get in on this beehive of activities? Simple, you need to increase your follower count and we’ll show you how.
In this post we’ll see tips, tricks and underutilized ideas that’ll boost your followers on Instagram:
Have a Long – Term Partnership with Influencers
Collaborating with influencers can increase the number of loyal followers you have. Influencers already have large followership, partnering with them exposes your brand to their followers.
It isn’t just enough to have a one-off sponsored post done by an influencer, you need to have a long-term partnership to gain the trust of your target audience. While collaborating with an influencer, you can organize giveaways or any other growth tactic that will endear the audience of the influencer to you.
Don’t choose an influencer because of how many followers he has, this can be misleading because many influencers have bot followers.
It is advisable to choose an influencer within your niche, who understands your brand, has access to your target audience with quality engagements from the target market.
Here’s a great example from hawkins and shepherd promoting ECCOshoes:
Gaining followers on Instagram is “smart” work, with the right tips and tricks you can have your follower count skyrocket. From using clever hashtags to taking advantage of Instagram Ads, the methods in this guide will help you grow your account following with ease.