As a result, that particular post will be bumped to the top of the newsfeed – getting you even more engagement in the process. With a bit of luck, you might even make it on the Explore page – which will get you even more visualizations.
Generally speaking, if you add captions that have effective call-to-action, you can inspire your followers to comment on your post. We don’t even have to say again why this will help you – because it will bring even more engagement.
Think about when you are looking for something to buy on the Internet – for example, a makeup set. Yes, you see the picture, and it looks glorious; however, you also look at the description to get more details.
Does it wear off quickly? Does it do a good job? Will I benefit from this? If you see a product without a description – or an unattractive one – the chances are that you will be hitting “next” very soon.
The same thing happens with Instagram captions. If they see just a picture with no interesting caption, there’s a good chance that they will only scroll down – without interacting with your post. At most, you may get a “like” given out of reflex.