Unlike some other social networks, Instagram doesn’t offer many analytics options, although they are making constant updates. Instagram has been working on updating and expanding their marketing options for a while now. The number of brands on Instagram has grown from 11.5% in 2013 to 32.3% in 2015.
Recently a number of Instagram Analytics tools have cropped up to balance out the lack of analytics on Instagram. Using these can help marketers understand what resonates with their audience and how they can improve the content they put out. Here are 4 useful Instagram Analytics Tools that are anyone can use to study their efforts and improve their marketing.
1. Instagram Insights
Once you set up a business account on Instagram, you can access the free analytics available on the app. It can provide you with information to study your marketing efforts on Instagram. You can learn about your followers and find out when they’re on Instagram. Additionally, there’s an option to analyze your top posts and use these insights to improve your content. This will help you connect with your audience better and build engagement.
One disadvantage of this app is that you will have to look through the app a bit to understand all the options available. You also don’t have the option to view your data on a desktop or download the statistics. To check out your brand insight, launch the app and tap the bar icon on the top-right =of the screen. You will then be directed to a screen that displays insights for the last week and comparisons with the previous week. You can also get other useful data such as profile views, total impression, website clicks and reach. You will also be able to understand your Instagram stories stats and view data on your top posts.
2. Union Metrics
Union Metrics is a free app that allows you to get account information for the last month. They also have a paid analytics platform with specific algorithms through which reports are generated. These reports are not extremely detailed, but they provide a lot of useful information. The app allows you to select a few metrics and focus on these to compare them with your averages. This will help you understand any themes and patterns.
The details of this report can be refreshed and re-examined every month. This will enable you to gauge how new posts stand up against your averages. You can get data on your top fans and how many people have interacted with your brand. You will also get visual representations in the form of graphs that will show you the times you’ve posted in the last month. The best time and day to post is shown along with details of how much more engagement you can receive by posting during these times. The app also provides you with a scatter graph on which the hashtags you use are plotted to understand the most comments and likes on each post.
Iconosquare is no longer free but offers a free trial of their complete platform for 7 days. This will allow you to experience what the app has to offer in terms of analytics in addition to some other interesting features. Post this the premium version can be purchased for a reasonable amount per year. There is an extensive range of statistics offered which begin with a summary of your activity in the last week or the previous month.
There are various tabs available that you can click on for information. For instance, by clicking on the content tab, you can get statics on density, distribution, geolocation and filter usage. The engagement shows the most popular media, growth history and the source of engagement. There is also an optimization tab which includes average media lifespan, tag impact, posting times and filter impact. The community tab shows details of your following and followers.
In addition to the analytics, there are quick snapshots provided about your Instagram data. These will give you a quick overview of your likes, comments, followers, and media. There are options where you can quickly gain the number of followers you deserve, check this link to find out more http://www.idigic.net/buy-instagram-followers/
Additionally, there is a feature that helps you create a profile cover from your latest photo and even display your Instagram photos on your website.
4. Simply Measured
This is an excellent tool for users with up to 25,000 followers. There are a number of steps involved before you can access your report, but the data you get will well be worth the effort. The report comes with three information tabs—scorecard, charts, and appendix. The charts tab will provide tons of insights on your average engagement per post and also your most engaging posts. You can get an indication of your engagement over time. This is displayed in the form of a visual snapshot that will give you details such as total engagement, information on likes and comments and data on how your content has performed. In the optimizations sections you can find out what filters are working for you, locations of your best posts and what followers are discussing in the comments.
You can get some basic stats about your account from the scorecard section. The Appendix tab will provide you with a table of your top posts sorted by engagement level.
This is a free tool that gives you insights on analytics such as engagement, number of followers and growth. You can check if you’re using top hashtags and understand the best times to post. Whether it’s your account you want to test or individual posts, Squarelovin will give you monthly weekly and daily analytics.
It offers free reports, and the insights are displayed clearly. These will help you improve your Instagram posting on strategy. It will help you understand what has worked well for you in the past so that you can use these learnings in future posts.
Instagram is a highly engaging network, making it one of the best platforms to advertise on. Its engagement levels when it comes to brands is 84 times higher than Twitter, 54 times higher than Pinterest and 10 times higher than Facebook. As a result, marketers are continually looking for ways to understand how they are performing and up their Instagram game. The tools mentioned in this article are sure to help you take your business to the next level on Instagram.