If you want to up your presence on Instagram, one of the key elements is eye-catching visuals. It doesn’t matter if you’re a solo creator, small business, or large enterprise. Captivating graphics can help your brand shine and attract more followers than ever before.
Crafting stunning, high-resolution pics with color palettes and compelling text helps you stand out from others in a crowded landscape.
Templates and presets ensure everything is on brand for maximum impact, while creative presentations show off products & services. Capture attention with enviable eye candy that gets people thinking twice about scrolling past your content.
Let’s explore seven creative ways of transforming dull posts into attention-grabbing visuals.
7 Tips For Getting Eye-Catching Instagram Visuals
Tip 1: Choose Quality, High-Resolution Images:
When creating visuals for Instagram, choosing high-quality images with a resolution of at least 300 dpi (dots per inch) is important. High-resolution images showcase your brand in the best light and will ensure sharp, crisp visuals on any device.
It’s also important to select images sized appropriately for the platform. For example, Instagram stories should have images sized 1080px by 1920px while profile pictures should be 110px by 110px in order to keep a consistent look and feel across all devices.
Ensure you optimize your images for the right file format. JPEG is recommended, given its compression capabilities.
Tip 2: Select Eye Catching Color Palettes:
When selecting colors for your visuals, think about how they will draw viewers in and make them stop and take notice. Bright colors often stand out from the crowd, but don’t be afraid to experiment with different color palettes.
Try using one main color and two or three complementary colors to create an eye-catching design that stands out from the rest. You can also use colors strategically to emphasize certain text or visual elements within your post for even more impactful results.
Tip 3: Use Compelling Text Overlays and Fonts:
Text overlays can help create visually appealing posts that draw the viewer’s attention and make them want to learn more. They are a great way to add context, emotion, and personality to your post.
These overlays can also be used to highlight key information, emphasize a message, or personalize content. By leveraging text overlays, you can bring an image to life and ultimately make it more engaging.
There are many different ways you can add text overlays to visuals. Captions are an effective way of adding context and further explanation about what is being shown in the image.
Hashtags can be used to highlight specific topics related to the post. Quotes are a great way of amplifying the message you’re trying to convey with your visuals. Text overlays can also be used for branding purposes, such as adding company logos or URLs.
When selecting fonts for your text overlay, they must remain legible against any background included in the image. It’s best practice to stick with simple sans serif fonts as these tend to differ from any imagery included in the post. It will ensure optimal readability across different screen sizes and devices.
Tip 4: Utilize Graphic Design Elements For Visual Interest:
Adding shapes, textures, illustrations, typography, color schemes, and symbols to a post can make it look visually appealing and engaging. These elements work together to create a unique look that will make your posts stand out from the rest. Once you start doing so, you will notice very soon that you will get way more Instagram likes than you did before on these new posts.
Examples of various graphic design elements include lines, circles, squares, triangles, abstract shapes, gradients, and patterns for textures. You can use vector images and illustrations for visual details, typefaces for text, and color palettes such as monochromatic or complementary schemes.
Try working magic in a 2D or 3D graphic design space if you feel creative. Adobe Illustrator and Photoshop are great programs for making the perfect post. Just add some filters to enhance colors and lighting levels until everything looks exactly how you want it.
Tip 5: Leverage Templates & Presets For Consistency:
Leveraging templates and presets can help make posts look more consistent. These templates include using graphics, color palettes, layout designs, and other visuals that can easily be applied to other posts with minimal effort.
To ensure your content always looks consistent and attractive, consider using a template to create cohesion across all of your visuals. Instagram filters can give you that polished finish with just the click of a button.
Tip 6: Find Creative Ways To Showcase Products And Services:
When showcasing products or services on Instagram posts, businesses should aim to be creative in their approach. Consider featuring different aspects of your brand with stories or videos that showcase how the product/service can benefit customers.
Think about adding interactive elements like polls or quizzes to encourage engagement. Avoid making your posts feel overly promotional by focusing on the value you provide rather than just the product/service itself.
Tip 7: Consider Different Types Of Visual Formats:
To create eye-catching Instagram posts, it is important to understand the different types of visual formats available on the platform, such as Boomerangs, Carousel images, Stories, and Reels.
Leveraging different types of visuals can help make posts more dynamic and engaging for viewers. Using multiple types of visual formats in a single post can be a great way to keep your followers engaged and make posts more interesting.
For example, you could combine a Boomerang with an interactive GIF or combine multiple Carousel images into one post. This allows users to interact with your content in new and creative ways to draw their attention further.
When selecting the perfect visual format to amplify your content, it all comes down to what you want your message to be. If a narrative or deeper understanding is desired, then let videos and carousels show off their talents.
But if something snappy yet easily visible is more suitable for now, an attention-grabbing GIF or Boomerang could definitely do the trick. The choice of visuals can make a huge difference in how people receive -and interpret-your words, so choose wisely.
Achieve Professional & Impressive Visuals on Instagram Easily
With visuals that grab attention, you can draw potential Instagram followers and customers to your page like a magnet. A glance is all it takes for them to get hooked on the captivating visuals you create.
Nailing visual design for your page can feel intimidating, but with these seven tips, you’re well on the way to mastering it. With some experimentation, you’ll be sending all the other accounts home in shame.
They’ll be more likely to stay on your page longer and engage with what you have going there. Professional and impressive visuals are easier than ever with these tips, so get creative and show off those killer designs.