What Are Instagram Captions & Why You Need Them?

Instagram captions are important because they help you stand out, they can help your followers find more of your content, and can help you build a stronger relationship with your audience.

By adding a caption to a post, you’re giving your post more context and making it easier for people to find out more about the photo or video without having to click on the link in your bio.

They can also help increase engagement with your posts. If someone sees a caption that piques their interest, they may engage with the post by commenting or liking it. This will help other users see that people are engaging with your content and may inspire them to engage as well.


What Do Good Captions on Instagram Have?

You’ve probably seen the best Instagram captions out there. They’re the ones that make you stop scrolling and actually read what they have to say. They’re the ones that make you go back to re-read them and then do it again.

But what makes a good Instagram caption? As it turns out, there are some specific things that all good Instagram captions have in common.

  • Information

Information is the key when it comes to a good Instagram caption. The right information can help your followers understand what’s going on in your picture without having to ask questions or guess what’s happening.

  • Promotion

Promotion isn’t always an obvious part of an Instagram post, but it should be! A good Instagram caption will tell people about where something was taken or what products were used in order to get those perfect shots (which can lead them back to your website). 

  • Call-to-Actions

A call-to-action (CTA) is simply an instruction telling your audience what to do next. You want people to engage with your content, so use call-to-actions in your captions! These are phrases like “comment below,” “like this,” or “share this.” They’re incredibly useful in getting people to interact with the content you create and they’re also pretty simple to add to your posts.

  • Hashtags

Hashtags are also a big part of promoting yourself and your brand. They’re a way of saying “This post is relevant to this topic” or “This post is related to this other popular post.” Good hashtags will help people find your content when they’re looking for it and even better, they’ll help them find YOUR content when they weren’t even looking for anything specific. 


How to Write Instagram Captions to Improve Engagement

Make Your First Sentence Compelling

The first sentence of your Instagram caption is the most important part of your caption because it’s the one that will determine whether or not your audience will continue to read and it sets the tone for the rest of your caption. You want to make sure that your first sentence is engaging and intriguing so that readers are compelled to continue reading. 

Insert Questions and Call-to-Actions

Asking questions in your Instagram captions is a great way to get your audience engaged. If you want to know more, ask! But don’t make the questions too long. Keep them short and sweet so that your viewers will be able to answer them quickly and easily.

You can also use a call-to-action in your caption to encourage your followers to take action on something you’ve written about. For example, if you’re promoting an event or product, tell people where they can get it and when (e.g., “Find out where you can buy this dress here!”).

Educate Your Audience

To improve engagement on Instagram, you need to share information and educate your audience. Information is a powerful tool for connecting with your audience. It’s what keeps them coming back for more. And it’s what makes them want to share your content with their friends.

Just be Yourself

Be yourself! Don’t try to be something or someone you’re not! It’s important that your followers know they’re following someone who is real, not just a brand trying to sell them something.

It’s easy to get caught up in the idea of what you should say, and what will draw in more engagement. But the truth is, being authentic is the easiest way to make your audience feel like they can relate to you. If your audience can relate to you and your content, they’ll be more likely to engage with it.

Draft your Captions before Posting Them

When you’re trying to create the perfect Instagram caption, it’s easy to get so caught up in the moment that you forget to take a step back and think about what you’re posting. But we’re here to tell you, don’t forget about your caption! Your caption is just as important as your photo, and if you want your audience to engage with your posts, you need to put some thought into both elements of the post.

Do you know what’s the best way to ensure that you’re always thinking about your captions? Draft them before posting! 

You can even use a tool like Canva to do this for free. Just download their templates and start typing away! Not only will this help you avoid missing an opportunity when inspiration strikes, but it’ll also make sure that whatever comes out of your brain is grammatically correct and makes sense to everyone reading it (not just the people who know exactly what you were talking about).

Insert Hashtags but Don’t Overdo it!

Hashtags are an essential part of Instagram, and they can help you boost engagement with your posts. Although you can use up to 30 hashtags in a single post, it is not advisable. These should be relevant to your brand and the topic of your post. It’s also important that you use hashtags that people actually search for, so check out what’s trending on Instagram before inserting your own.

Using too many hashtags will make your caption look spammy and unprofessional, so stick with no more than two hashtags in any given post. You want people to be able to read your captions without having to scroll past an overwhelming amount of hashtags.

There are seven types of Hashtags used on Instagram, They are as follows:

  1. Industry Hashtags
  2. Niche Hashtags 
  3. Brand Hashtags 
  4. Community Hashtags
  5. Location Hashtags
  6. Event Hashtags
  7. Celebration Hashtags

Let Your Creative Juices Flow

This is a great tip for writing Instagram captions. If you’re struggling to find the right words to express your thoughts, try letting your creative juices flow. Write whatever comes to mind, without worrying about whether or not it makes sense or if it’s grammatically correct. It might be that the best way to express yourself is through poetry or something else entirely!

Use Emojis Appropriately

Emojis are fun and quirky, but they can also be used for more serious purposes like making your audience feel something. For example, if you’re trying to convey expertise in a particular area, an emoji might help you do that by showing off the fact that you really know what you’re talking about.

Or maybe you want to show your audience that something is funny without explicitly telling them it’s funny. You could use an emoji like the laughing face or the wink face to indicate humor without being too specific about it.


In conclusion, the importance of having a good caption on Instagram cannot be overstated. It’s not only a way to engage with your followers and get them interested in what you have to say, it also shows that you’re paying attention to their interests and can tailor content for them.

If you want to make your Instagram captions better, we hope that the tips we’ve shared in this article will be helpful. You can also bookmark this article so you can use it later as a guide for your next captioning project.

It’s important to remember that while your caption is necessary, it doesn’t have to be perfect. It just has to be honest! If you’re not sure what to write, start with something simple like “I love taking pictures of [insert subject here].” Then, go from there!

We can email you when we post a new article is posted on our blog. It will be an interesting guide, tutorial or some tips & tricks about Instagram.