We’ve put together a thorough list of actions to do when organizing an interesting Instagram contest to assist you to get started. Below, we’ve covered all the essentials, including goal-setting and submission tracking. Look it over and let us know in the comments how your first Instagram contest goes!


1. Choose Your Goal.

Before running an Instagram contest, it’s important to set some goals.

  • What do you want to achieve with the contest?
  • How will you measure success?
  • It’s also important to consider your audience.
  • What kind of content do they engage with?
  • What sort of contest would they be interested in?

By aligning your goals with your audience’s interests, you’ll be more likely to run a successful contest. Another important factor to consider is the time frame and budget.

  • How long do you want the contest to run for?
  • How much are you willing to spend on prizes?

Once you’ve answered these questions, you’ll be well on your way to running a successful Instagram contest.


2. Develop a Mode of Entry

The most effective Instagram contests urge users to share their images, but marketers can organize contests in other ways. It’s crucial to tell your viewers how to enter the contest. Here are some contest entry ideas: 

  • Have your audience post on Instagram with a certain hashtag and theme. 
  • Follow only you or follow and post. 
  • Tag your brand in posts. 
  • Like or comment on a post. 

Make sure your promotional materials include contest rules. Perhaps your contest uses a hashtag without your brand name. If you want your brand to be tagged, state it in your guidelines.

By having a set rule for entry, you’re more likely to get followers who are genuinely interested in your product or service—which is what every marketer wants.

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3. Make The Perfect Hashtag

 Choosing the right hashtag is essential for any successful Instagram contest. Without it, your contest and the resulting material are unrelated. Hashtags create a brand and/or contest recognition by promoting sharing and participation.

Consider these guidelines when choosing a hashtag for your next Instagram contest:

  • Short: Make a memorable hashtag. Your contest will benefit from a readable and recognised hashtag.
  • Relevant: Create a hashtag that relates to your business, product, or services. If you choose a generic, crowded hashtag like #ThrowbackThursday, you may have trouble identifying participants.
  • Memorable: Make your hashtag catchy, searchable, and writeable. Spell and choose words carefully.
  • Universal: If you have an international readership, avoid using slang or region-specific jargon.
  • Rare: Before choosing a hashtag, search. Is your ideal hashtag being used for other things? If so, try again.


4. State a theme

When it comes to running an Instagram contest, the most important thing is to choose a theme that is compatible with your market, goods, or services. However, you can also benefit from occasions that go along with your brand or product.

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5. How Winners are Selected

Selecting the winners of a contest can be done in a variety of ways. The most common methods are voting and jury selection.

In a voting competition, contestants compete for the most likes on their posts. This is a great way to increase the contest’s virality as participants will likely share their posts with their friends to rack up the most votes.

In a jury selection, a panel of judges chooses the winners based on predetermined criteria. This is often used for more prestigious contests where the prize is worth more than just a few likes on social media.


6. Select a suitable award

When choosing a prize for your contest, you should think about your target market, your financial limitations, and how ambitious your aims are. Keep in mind that you are asking your audience to do something when you invite them to enter the contest.

The value of the reward should balance the expense and work necessary to enter the contest. People might pass up the chance to win a free t-shirt, but they could be prepared to jump through some hoops to get something like a free trip.


7. Construct the conditions

Running an Instagram contest is a great way to increase engagement and grow your following. But there are a few things you need to keep in mind before you get started.

First, you need to make sure you comply with the law. This means speaking with a lawyer to establish your terms and conditions.

Second, you need to make a terms and conditions page with all the important information about the contest, like how to enter, how winners will be chosen, and how people will be notified and told about it.


8. Promote like Crazy

Promote your contest to get more people to participate. A great way to do this is by using social media, such as Instagram. Include a shortened link to the contest in your bio and promote it in your posts.You can also use a blog post to promote your contest’s landing page. Email your subscribers and invite them to join by sending a simple, polite email. Make sure to market your contest in a variety of ways to reach the widest audience possible!


9. Monitor submissions

If you’re looking to run an Instagram contest, there are a few things you need to keep in mind. You need to define your measurements and how you’ll track them. Consider these metrics: Number of submissions, number of likes per submission, number of unique participants, total number of likes, total reach, and growth of followers.


10. Follow-up

Now that you’ve learned how to run an Instagram contest, it’s time to put your knowledge into practice. Remember to establish your terms and conditions early on so that you can be fair when evaluating entries. Once you’ve chosen a winner, you should tell them privately and then tell everyone else.

Instagram contests are a great way to engage with your audience and achieve your goals, whether they’re business or personal ones. If you follow the steps above, your next Instagram contest will be a success.

Ready to get started on your Instagram contest?

Awesome! Make sure you take a look at our guide first and then head over to our blog for more tips. Once you have everything planned out, we’d love to hear about it – so make sure you share it with us on social media using the hashtag #iDigicContest. And of course, good luck!

We can email you when we post a new article is posted on our blog. It will be an interesting guide, tutorial or some tips & tricks about Instagram.