Engagement through Reels

Have you ever wondered how to get more engagement on your Instagram reels? Are you looking for effective tips and tricks? If so, this article is for you!

In fact, it’s the same questions we hear from people who are just starting out with Instagram Reels. And if you’re wondering what the best way is to do it, I have good news! It’s not as hard as you think!


What are Instagram Reels?

Instagram Reels are short videos that can be used in your Instagram post to add an extra element of interest. It can be used to promote a product, announce a new service, or share a behind-the-scenes look at what you do. IG Reels also come with many unique editing tools and an extensive library of audio tracks which contain video clip music that is currently popular.

While Reels are still in their early stages, they have already shown signs of being an effective tool for increasing engagement on Instagram. In fact, posts with Reels receive a 20% higher engagement rate than traditional videos!


What is Instagram Engagement?

Instagram engagement is defined as the number of people who engage with your brand’s content. It is measured by how much people interact with your posts. This can be in the form of likes, comments, or even follows.

The more likes and comments you get, the higher your engagement rate will be. The higher your engagement rate, the more likely your followers are to stay engaged with your posts and keep coming back for more.


How To Use Reels To Boost Your Instagram Engagement?

Instagram is a great platform for building your brand and gaining new followers, but it can be hard to stand out from the crowd. That’s where Reels come in. 

With Reels, you can create short videos that showcase your products or services and add them to your posts. These videos can help you increase engagement on Instagram, which will lead to more people clicking through to your website or store to learn more about what you’re offering. 


Here are eight ways you can use to boost engagement with your Instagram Reels:

1) Use Creative Edits

Engaging content is the key to any social media campaign. But how do you make sure your videos are engaging? 

One of the best ways to boost your Instagram engagement through Reels is through appealing and catchy content. You can make use of the built-in filters, stickers, and trending music within the app. These tools will help you create a video that is more engaging for your audience. You can also use other tools like text overlays to add text to your videos.

2) Use Transitions in Your Reels to Keep Viewers Engaged

Transitions are another way to keep viewers engaged throughout their experience with your video. When transitioning from one scene or shot to another in your reel, try using wipes, fades, or slideshows instead of just cutting from one shot directly into another one. This will give viewers more time to process what they’re seeing before being thrust into another scene and will stop them from being distracted by the sudden change in scenery.

3) Do a Q&A in your Reels

Reels are an alternative way of answering questions from followers who might not want to comment publicly. They’re a great way to give direct answers to inquiries without having them show up on your page, so they won’t be seen by anyone. 

4) Make the First 15 Seconds of Your IG Reel Pop!

The first few moments of your Instagram Reels are crucial. Your goal is to stop the viewer from scrolling away and immediately pull them in. You may add a flashing piece of sticker or a teasing text to stimulate your viewers’ curiosity. It could even be you telling them to stop scrolling. 

You can also use what’s called a “teaser” effect, which is a short clip that leads into the full video. This will make people want to see more, so they’ll watch the entire video.

5) Add Irresistible Call-to-Actions to Your Reels

Grab your viewers’ attention by putting call-to-action (CTA) text overlays or closed captions on your Reels! Some of the most irresistible CTA you can add to your Reels are: “Find out/Read more in the caption”, “Get more tips in the comment box”, or “Save this video for later!” These CTAs are usually placed at the end of your reel when you’re calling for your viewers to take action based on the topic of your reel. 

Give your viewers a little something extra by including these snippets in your Instagram Reels. Your viewers will be able to stimulate their brains and make them click through to read your caption or comments, driving more engagement for your content.

6) Post At Times When People Are Most Likely to See It

Post your content on weekends or between 8 pm and 10 pm at night. People tend to spend more time on social media during these times, so it’s important to be there when they are! 

You’ll have more time in the morning and early evening for followers from other time zones to see what you posted. Choose times that feel right for your audience so that they can interact with your posts when they’re awake and ready for some fun!

7) Make Sure Your Posts Are Relevant

If people aren’t engaged with what you’re posting, it’s probably because they don’t care about it and will just scroll right past them. Take a minute to think about what would make them engage, then start posting that kind of content on a regular basis.

8) Use Hashtags to Increase Visibility

Use hashtags like #followers or #instagrammer to increase your visibility and get more followers. But don’t go overboard with using too many tags, you don’t want to be spammy or look unprofessional.

You should also be sure to use keywords that are relevant to your brand and industry. For example, if you’re a photographer, you might want to use words like “#photo” and “#photographer”


In conclusion, there are a number of ways you can boost your Instagram engagement through Reels. You can use them to engage with your audience, educate them about your brand, and even help them understand what makes you unique.

Remember it’s not easy to get engagement on social media. You have to put in the work and be consistent with what you post. The best way to get your followers engaged is by being authentic and genuine. If you’re not sure what kind of Reel would work best for you or your business, we recommend trying out a few different styles and see which one gets the best response from your audience. If you do this, then it will pay off!

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