TikTok became a global phenomenon thanks to the captivating, short-form videos that TikTok users created during the first few years the social media platform was available. The original time limit for that TikTok content was 15 seconds; the maximum length was increased to three minutes in 2021 and then boosted to ten minutes — on […]

Some TikTok users are creative and imaginative. When they set out to produce their first TikTok video, they already have an idea of what they want their content to look like. Many others, however, stare at the “Create” screen and draw a blank. They may know what they want to say or show, but they’re […]

TikTok’s online streaming feature, TikTok Live, was officially launched in 2020. By contrast, market leader YouTube Live began operations in 2011. Even so, TikTok Live has already become the second-largest live streaming platform in the world (not counting China, where people have to use co-owned Douyin instead of TikTok). In fact, people spend about three […]

The pending American ban on TikTok has dominated headlines for several years and is still in limbo, but the United States isn’t the only country that’s concerned about the supposed security risk posed by the social media platform. Nearly a dozen smaller countries (plus India) have banned the use of the app, with many citing […]

It’s only natural for newer TikTok users who come across the term “YT” to assume it’s a reference to a competing social media platform. YT is a commonly-used acronym for YouTube, and in many ways, TikTok and YouTube are similar. They’re both top-five social apps worldwide, they both focus on video content, their algorithms recommend […]

It’s become fashionable to observe that spending too much time on social media platforms can have potentially serious negative effects on the brain — and that TikTok is the most dangerous app to use. In fact, some social scientists refer to the phenomenon as “brain rot.” A few even call it “TikTok brain.” What’s that […]