To many TikTok content creators, likes are like oxygen. They need a constant stream of likes and other engagements with their TikTok videos to “breathe,” letting them feel energized enough to keep producing more content. Those who regularly upload great TikTok posts aren’t accustomed to seeing a drought in likes, views, and comments; they just […]

It’s a common problem for many TikTok users. Just when they think they’ve got a handle on most of the acronyms and slang terms commonly used in TikTok videos and comments, they come across another one that stumps them. The word “cap” is a good example. It obviously doesn’t refer to the hats that baseball […]

If you’ve been scrolling TikTok and have come across the caption, description, or comment “ONG,” or you’ve heard someone using the acronym in one of their TikTok videos, it’s not a typo or an example of a not-so-bright TikTok user. In other words, “ONG” is a different TikTok term than “OMG,” which has been used […]

Social media platforms depend on advertising revenue to survive and thrive. Naturally, they all have different approaches to bringing in advertisers. On TikTok, a key strategy is to ensure that promoted content merges almost seamlessly with the posts that scroll through TikTok users’ For You pages (FYP). Sponsors use the TikTok Promote advertising tool to […]

The people who sign up for a TikTok account (or join another social media platform) just to share personal content with friends and family? They’re the fortunate ones. They probably won’t become well-known influencers or be able to monetize their accounts, but that’s fine. It’s not why they’re on the app. Here’s why they’re lucky: […]

Likes are a key interaction tool on TikTok (and most other social media platforms). They’re also extremely valuable currency for influencers and content creators, since widespread visibility for TikTok videos depends largely on the number of likes and other engagements the videos receive. Naturally, there are also “psychic rewards” to building lots of likes for […]