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Expert insights, strategies, and updates to help you master Instagram and achieve your social media goals.

“Side Eye” on TikTok: It Means What You Think, And More

Not all terms commonly seen on TikTok are mysterious. For example, you’re probably familiar with what it means to give someone the “side eye.” Looking at someone from the corners of your eyes is generally understood to express disappointment, doubt, skepticism, or disapproval. The “side eye” has been a popular emoji on social media platforms […]

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Problems With TikTok? Restart It — Here’s How

When you open TikTok, it almost always works perfectly. That’s what you’d expect from a reliable social media platform. “Stuff” happens, however. TikTok occasionally experiences system-wide problems that prevent people from accessing all of the features they’re accustomed to. Those (usually partial) outages don’t last long; an entire tech staff is available to take care […]

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My TikTok Account Is Linked To Instagram — Can I Unlink It?

When you first signed up for a TikTok account, you were given the opportunity to link your TikTok presence to your Instagram account. If you’re like most people, you probably said yes — or you decided to link the two accounts once you’d spent some time on TikTok. After all, there are a lot of […]

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Making Folders On TikTok: What And Where Are They?

People get comfortable with the terminology they grew up with. Those who spent years on their computers are accustomed to calling storage areas “folders.” The term was familiar in the early days of computing, of course, because businesses and even individuals had previously put information into file folders, stored in cabinets. It was only natural […]

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Is There Any Way To Make My TikTok Video Longer?

TikTok quickly became the most dominant social media platform among younger users by focusing primarily on short, fun, memorable content. Over time, the maximum length of TikTok videos increased from 15 seconds, to 60 seconds, to three minutes, to the current 10-minute limit. The app is even testing higher limits of 15-30 minutes, although most […]

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How-To For Multitaskers: Search TikTok While On FaceTime

You’re FaceTiming with a relative, friend, or coworker, but the call is starting to drag and you have other things to get done? That shouldn’t be a problem. The multitasking process is easy as long as: You have an iPhone 8 or a newer version, as most people do (iPhone 8 was released way back […]

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