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Expert insights, strategies, and updates to help you master Instagram and achieve your social media goals.

Using Linktree To Put Multiple Links In Your TikTok Bio

TikTok is a terrific social media platform for being seen by large numbers of people, particularly younger ones. That makes it a good choice for those who want to direct visitors to websites they’re connected with or ones they’re promoting — as long as they stay within the app’s rules. Unfortunately, you’re generally out of […]

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Understanding TikTok Slang: What Is NPC?

You may only have seen the term “NPC” in recent TikTok videos and comments, but the abbreviation has been around for decades. NPC stands for “non-player character,” and it originated in role-playing games like Dungeons and Dragons. Any character in a game that isn’t controlled by a player is an NPC; village merchants and random […]

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Turning Off TikTok Views, Step-By-Step

One of the primary currencies on TikTok is views. Surfers “contribute” views by watching TikTok videos, content creators earn larger numbers of views by uploading great and enticing posts, and they then “cash in” the views for increased audiences, popularity, and importance on the social media platform. Lots of video views can translate into revenue, […]

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Trouble Searching On TikTok? Here’s What May Be Wrong

We’ve all come to depend on our phones and apps to provide the services we expect. When you open TikTok, you expect to be able to scroll through your feed, create cool videos, check out TikTok Live sessions, DM with friends — and search for content or other accounts. Even utilities like electricity don’t work […]

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Translating TikTok Abbreviations: What Does BBC Mean?

The phrase “fake news” is bandied about a lot these days, thanks to the political polarization that has swept not only America but much of the world. Despite many peoples’ belief that news is slanted to one side or the other, though, a heritage news organization has still retained much of its luster: the British […]

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TikTok’s Unprecedented Rise To Popularity

TikTok was officially launched at the end of 2016, although it existed in a different form (available only to Chinese users) even before that. The app struggled to gain traction until its parent company bought a popular competitor (musical.ly) in that same year, and then merged the two social media platforms into a “new” TikTok […]

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