As any social media marketing expert will tell you, building a large and engaged following on Instagram is essential for any business that wants to make the most of this highly visual platform. And while there are a number of ways to get more followers on Instagram, the key is to focus on quality over quantity.


That means posting interesting and visually appealing photos and videos that will capture the attention of users and encourage them to follow your brand. In addition, using hashtags and tagging relevant users in your posts can help to get your content seen by a wider audience.


Here are some tips for how to build a dedicated following on Instagram: 


1. Use the best hashtags

Hashtags are a great way to get more followers on Instagram. By using popular hashtags in your images, you increase your chances of being discovered. Hashtags make it easy for people to find your photos. So, which hashtags to use? Instagram users, like Twitter users, prefer certain hashtags over others.

Using popular Instagram hashtags in your images will help you grow your audience and get more actual followers. Posting new, fascinating photographs is essential to regularly engaging your present audience, but hashtagging your photos will help you get new followers, too. Keep this in mind when using hashtags to get more followers on Instagram.


2. Make use of geotags

If you’re looking to get more followers on Instagram, one of the best things you can do is use location tags. By identifying your location in your posts and stories, you’ll make it easier for people nearby to find you. And if you contribute to a location’s hashtags and Instagram feed, you can get even more exposure.

Local businesses should especially take advantage of this Instagram feature by constantly posting to these feeds and responding to postings from potential customers who are nearby. By doing so, they’ll maximize their chances of being seen by people who are looking for what they have to offer.


use geotags


3. Hold a competition

Contests are a great way to get more Instagram followers. They give you the opportunity to reach a new audience and get your content seen by more people. To run a successful contest, make sure to follow Instagram’s promotion rules and any regulatory requirements in your country of operation.

Posts that are relatable and call for 1:1 sharing are more likely to get comments and engagement. Contests that encourage your audience to tag a friend and follow your account are a more reliable technique for getting new followers.


4. Work with brands and influencers

Collaborating with brands and influencers can be a great way to get more Instagram followers. When you team up with like-minded partners, you can tap into their audience and gain brand recognition at the same time. Best of all, partnerships don’t have to be expensive—some of the most effective collaborations are simple and win-win.

If you’re looking to reach a larger audience, you’ll need to work with macro influencers. They have high engagement rates and can help you get in front of a new audience. However, they also tend to charge more for sponsored content. If you’re working with a tight budget, nano or micro influencers may be a better option.

They don’t have the same reach as macro influencers, but they cost less and can still help you engage with potential followers.


partner with influencers


5. Promote Your Instagram Account Across Multiple Platforms

If you’re looking to get more followers on Instagram, cross-promotion on other platforms is a great place to start. Platforms like TikTok are ripe with opportunities to promote your account and get more eyes on your content. Simply connecting your Instagram account to your TikTok profile is a great way to get started.

Create a few TikToks that urge viewers to visit your Instagram account, and you’ll start seeing an uptick in traffic. If you don’t want to use TikTok, you can also direct visitors to your Instagram account from your website, email newsletter, or other social media platforms. No matter what method you choose, promoting your Instagram account on other platforms is a surefire way to get more followers.


If youre interested in techniques specific to gaining more followers, check out our in depth guide on How to Get More Instagram Followers.


6. Post at the ideal time

If you’re looking to get more followers on Instagram, timing is everything. Review your engagement history to get an idea of when your posts get the most traction, and plan accordingly. You can also take a look at Instagram’s statistics for business accounts under the Followers section—this will give you a good idea of when people are most active on the platform.

If you want to make things even easier, consider using a social media scheduling service to automatically publish your posts during peak times. This way, you’ll always be in front of a large audience, and you’ll never have to worry about missing an opportunity to get more followers.


7. Take your competitors’ fans

One great way to get more followers is to engage with your competitors’ fans. These are people who have already expressed interest in products like yours by following your competitors. So how can you efficiently steal followers from them?

By talking to them engaging with Instagram users is easy, and the more you do it, the more followers and engagement you’ll earn. There are three main categories of engagement on Instagram, such as following Instagram users, liking a photo, and commenting on a photo.

Don’t be afraid to use emojis to spice up your text — they can help get your message across and make your profile more visually appealing.



8. Curate your profile to make a strong first impression

If you’re looking to get more followers on Instagram, one of the most important things you can do is curate your profile to create a strong first impression. When someone visits your profile, you want them to immediately understand what your page is all about.

The best way to do this is to establish a consistent brand aesthetic using a visual planning tool like Planoly. Consider how each of your posts looks as part of the whole, and make sure that they work together to create the impression you want. With a little forethought, you can ensure that your profile makes the right impression on everyone who sees it.


If you’d like to learn more about increasing the amount of likes your posts get – Be sure to check out our In-Depth Guide on how to get more likes on Instagram!


9. Add keywords to the “Name” field in your bio

While most people are aware that adding keywords to the bio on their Instagram account can help get more followers, many do not realize that the words in your name field can also be searched. If you want to increase your chances of being found by potential customers or clients, consider adding relevant keywords to your name field.

For example, if you own a business that specializes in custom artwork, you might want to use keywords like “art” or “artwork.”

By including these keywords, you increase the chances that your account will show up when someone searches for them on Instagram. So, next time you’re updating your bio, take a moment to consider which keywords would be most beneficial for your business and add them to your name field.


10. Check Out Instagram’s Reels

If you’re looking to get more followers on Instagram, you should definitely check out Reels. Reels is a short-form, looping video feature that offers high-interest content from both followers and non-followers. This means that your Reels can reach beyond your followers, making you more visible and increasing your follower count.

For the best results, you can use popular sounds, or add your own music, and there are also a variety of creative tools to help you edit your videos. Plus, if you include relevant phrases and hashtags in your captions, you can reach a wider audience. Keep your reels snappy and original, and make sure to aim for high-definition videos to really impress potential followers. 

Even if your brand or business doesn’t seem like a natural fit for Reels, there are still opportunities to succeed to get more exposure on Instagram. Be sure to give Reels a try you can even give them a little boost with our instant instagram views service.



If you’re looking to get more followers on Instagram, it’s important to remember that quality is always better than quantity. Growing a focused, engaged following will do more for your business than simply increasing your numbers.

That’s not to say that numbers don’t matter at all – they can be one indicator of success – but don’t get too caught up in the numbers game. Instead, focus on creating quality content that will resonate with your target audience. Be authentic, be social, and be patient. With time and effort, you’ll see your Instagram following start to grow.

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