One of the most efficient ways to increase your popularity and get more Instagram followers is to promote your account on the platform. By doing so, your target audience would know why they should follow and engage with you.

Since there are a lot of people using Instagram, with approximately over 2 billion active users, it’s necessary to know what are the most effective ways to promote your account so that you’re getting in front of as many potential audiences as possible. But how do you get started?

In this article, we will walk you through how to start promoting yourself on Instagram.


Ways to Promote Your Instagram Account

If you want to expand your reach and grow your audience, promoting your Instagram account is the most effective way. Here are some of the most efficient ways to promote your IG account:


Instagram or Paid Ads

Instagram ads allow IG users and businesses to reach audiences who are most likely to be interested in what they offer especially to those who have not yet seen them before. You can also target specific demographics, locations, and more although this may correspond to a price.


Post at Peak Times

To get in front of as many audiences as possible, you have to ensure that you are posting when your audiences are more likely to be on the app, like between 5 to 7 p.m. when they got home from school or work. If you post during these times, the higher the possibility that you can be viewed by your target audience.



Instagram hashtags are basically keywords that can aid IG users on their searching especially if they want to look for posts that are related to their interests. Using appropriate hashtags in your captions is highly beneficial for you to increase your reach and be easily searchable. Just remember to use hashtags that are related to your niche.


Other Social Media Platforms

Social media platform giants like Facebook, YouTube, and TikTok have an astounding number of users like Instagram. Leveraging these platforms to promote your IG account is very efficient since they are very popular with audiences.


Posting User-Generated Content

Sharing posts like customer or audience reviews on your account is a great way to encourage other people to be part of your community. Aside from gaining more followers and popularity, it can also increase your credibility and authenticity on the platform. 


Collaboration with other Brands/Businesses

Getting other brands and businesses involved with yours can benefit both parties from the exposure of your combined audiences by collaborating on a campaign or event. This is very efficient especially if one party has more followers than the other. Just make sure to collaborate on businesses and brands that share the same niche and values as yours.


Compelling Content

Posting unique and interesting content is one of the best ways to promote your IG account. Contents like high-quality photos or videos are the perfect way to showcase what you can offer which will help increase the interest of your audiences.


Collaboration with Influencers

One of the good things about social media is that you don’t have to be an influencer yourself to be able to gain popularity. You just have to find someone who has a large following who shares the same audience as you. This can be an excellent way to introduce you to other IG users who might be interested in what you can offer.


Starting a Contest or Giveaway

To revamp your way to promote your account, initiating engaging contests or giveaways is a good idea. You may incorporate some activities like asking them to follow your IG, liking your posts, or tagging their friends and families in exchange for gifts, coupons, or discount codes. This will not only benefit your audience but your IG popularity and credibility as well.


Using Instagram Stories and Reels

Since many IG users are using the platform’s Stories and Reels, it’s a clever way to also leverage them to promote your account. You may include call-to-actions and some trivia about you to also promote engagement and you may also opt to showcase your products and services if you offer any. This will make your audience get to know you more and will feel more connected to you.


Join Groups

Joining groups on social media platforms is another easy way to promote your IG account and engage with people who share the same interest as you. Although it is important to note that you have to be mindful of which groups on social media platforms you should join. You must choose a group that is legitimate, has the same interests and values as yours, and foster a positive community.


Commenting on Other User’s Posts

Interacting with other users is also another way to gain more followers and increase engagement. You may promote your IG account by commenting on your top fan’s post or just other IG users that share the same interest. Recognising your audiences or other IG users will not only benefit you but can also help build a positive community on the platform.



Instagram has become one of the most popular social media platforms over the years. In order for you to get the most out of the platform, it is essential to note that you must ensure to make an impactful presence on the platform. 

With the right strategy, you can help yourself build your visibility and credibility on the platform. It is also important that you must educate yourself on the different aspects of Instagram so that you can get the most out of it in growing your account. Having a defined, strong strategy and a clear purpose will help pave your way to IG stardom. Just ensure to set up and strategize your content plans before diving into the platform.

The good thing about Instagram is that you don’t have to spend thousands on ads and other campaigns. There are plenty of ways to promote your account, like what we outlined in this article, you just have to take time to know and understand each of them so that you can choose which ones will be perfect for you and will benefit you the most.

If you want more educational blogs like this, do not hesitate to browse iDigic’s blog site. You may also reach us if you need help growing your account.

We can email you when we post a new article is posted on our blog. It will be an interesting guide, tutorial or some tips & tricks about Instagram.