Do you ever wonder which brands are killing it on Instagram? Or what content is getting the most engagement? Well, we’ve got you covered. In this blog post, we’ll be sharing some of the most engaging Instagram content. From jaw-dropping visuals to user-generated content, these brands know how to keep their followers hooked! So if you’re looking for some inspiration, read on!


Inspirational quotes

Inspirational quotes are a terrific way to connect with others and drive a lot of interaction. The greatest sorts are inspirational or address a general issue to appeal to followers. Businesses in the health, sports, fashion, or entrepreneurship industries could gain a lot from publishing this kind of content.

For example, if you’re trying to increase brand awareness for your fitness company, sharing a motivational quote about working out could encourage your target audience to become more engaged with your content. As long as the quote fits with your brand and campaign, it can be a good way to reach new people and encourage your current fans to stick with you.



Most people love food. There’s something about appealing food images that makes people want to like, comment on, and share them. Food consistently generates engagement, regardless of the platform.

One of the most popular posts on Instagram continues to be food blogs. And it’s not just because people are interested in the meals themselves; cooking and sharing food is a time-honored way of socialising and connecting with others. In today’s world, where we’re increasingly disconnected from each other, it’s no wonder that posts about food continue to be so popular.

Who knows? Maybe by looking at someone else’s beautiful picture of a homemade meal, we’re reminded of our own connection to others and the shared experience of enjoying a good meal.


Human faces

A wonderful technique to demonstrate the human side of your brand is to post faces. Photos of genuine individuals will elicit a stronger emotional response from viewers.

It might help you sell your goods, but it’s also an excellent chance for you or your staff to come off as approachable. Take advantage of this opportunity to show some personality!

Approach your photography with a mix of professionalism and friendliness, and make sure to get permission from anyone you photograph before posting their image on your site or social media channels. 


Scenery and landscapes

People love seeing beautiful locations and imagining being there, even if they’ll never visit them in person. You can use lovely landscape photos to promote tourism, show off your city or town, or just make people feel good. They’re also a great way to add visual interest to your feed and break up all the selfies. So go out and take some scenic shots! Your followers will thank you.


User-generated content

User-generated content (UGCs) are any photos, videos, or testimonials that have been created and posted by your followers or customers. UGCs can be a great way to show that you value your customers’ opinions and that you are interested in what they have to say about your company.

In addition, UGCs can be an effective form of advertising for your business. After all, there is no better way to promote your business than to have your satisfied customers do it for you.

Instagram is a great platform for sharing UGCs because it is so visual. People are naturally drawn to pictures and videos, so UGCs on Instagram are more likely to grab attention than other types of content. In addition, Instagram users are typically very active and engaged. This means that they are more likely than other types of content to like, comment on, and share UGC.

If you want to make the most of UGCs on Instagram, there are a few things you should keep in mind. First, it is important to encourage your followers and customers to post UGCs. You can do this by running contests or campaigns that offer prizes for the best UGCs.

You can also simply ask your followers and customers to post UGCs using a specific hashtag. Second, you should make sure that you are regularly sharing UGCs on your Instagram account. If you only occasionally post UGCs, they will be less likely to attract people’s attention.

Finally, you should take the time to respond to any UGCs that are posted about your company. This shows that you value your customers’ feedback and that you are interested in what they have to say.



Most people think that the most engaging content on Instagram are photographs of celebrities, sunsets, or food. However, the most popular content is actually photographs and videos of animals.

Cute puppy photographs and humorous cat videos have gained a huge following online, and they are only increasing in popularity. The reason why animal content is so popular is because it is universally appealing. Everyone loves animals, and seeing them in cute or funny situations can brighten up anyone’s day.

Furthermore, animal content is easy to consume and share. A short video or a few seconds of footage is all that is needed to get a reaction from viewers, and this makes it perfect for the fast-paced world of social media. As long as there are animals in the world, there will always be a demand for their photographs and videos on Instagram.



Behind-the-scenes Videos! A behind-the-scenes video is the perfect way to show your audience the hard work, dedication, and passion that goes into your product or service. It allows them to see the humans behind the brand and get a glimpse into your company culture.

This type of content is also highly shareable, so it’s a great way to reach new people who might be interested in what you do. Plus, it’s just plain fun to make! If you’re not sure where to start, check out this list of ideas for behind-the-scenes videos.


What’s popular

Although this type of content has a limited shelf life, taking advantage of current trends can increase connection and engagement with your company. It’s a fantastic chance to maximise popular hashtags as well.

Consider the Pokemon Go frenzy as an illustration; almost everyone joined in. And because it was so popular, you could use relevant hashtags to get more eyes on your brand. If you’re able to be timely and produce content that is helpful or interesting to your target audience, you’ll see an uptick in engagement that can benefit your business goals.



Instagram has always been known as a photo-sharing app, but in recent years, it has become much more video-friendly. This is good news for brands because videos are very interesting and can keep people interested in your posts for a long time.

In addition, videos are a great way to gauge the popularity of your brand. Most people are visual learners, so videos are an excellent way to get your message across. If you’re not using videos on Instagram, you’re missing out on a great opportunity to connect with your audience.

If you’re looking to create content that engages your followers, look no further! These brands are killing it on Instagram, and there’s plenty of inspiration to be found in their posts. So what are you waiting for? Start creating killer content today! And if you need help boosting your Instagram following, likes, or views, iDigic is here to help. Contact us today to learn more about our services!

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