Instagram Reels, a feature that’s rapidly gaining popularity in the digital realm, offers users a unique opportunity to create, share, and engage with short, compelling video content. While many users enjoy creating and sharing Reels for fun, there’s also a significant opportunity to turn your creative endeavors into a source of income. 

So, if you’re wondering whether Instagram Reels can earn money? This blog post will walk you through the various ways in which Instagram Reels can amplify your online presence and also provide opportunities to earn money.


How Instagram Reels Make Money

Instagram Reels offer multiple avenues for creators to earn money. The key to success in each method lies in creating high-quality, engaging content that resonates with the audience and aligns with the creator’s brand and values.

Discover how Instagram Reels can not only fuel your creativity but also your financial aspirations. Here is a diverse list of ways through which Instagram Reels can earn money.

Reels Play Bonus

The Reels Play Bonus is a program created by Instagram to reward content creators for producing engaging and popular Reels. Creators can earn money based on the performance of their Reels, such as the number of views, likes, shares, and comments. 

This is an excellent way for creators to monetise their short video content without relying on brand partnerships or affiliate marketing. To qualify for the Reels Play Bonus, creators must have a Creator or Business account, adhere to Instagram’s content guidelines, and create original content.

Sponsored Content

Sponsored content is a tried-and-true method for Instagram Reel creators to make money. Brands and businesses partner with content creators to promote their products or services through Reels. 

To attract brands for sponsored content, creators should focus on building a strong and engaged following and crafting compelling Reels that align with the brand’s identity. Negotiating fair sponsorship deals and maintaining authenticity in the content is crucial to how Instagram reels make money.

Affiliate Marketing

Affiliate marketing is a method where creators promote products or services and earn a commission generated through their unique affiliate links. Creators can incorporate affiliate marketing into their Instagram Reels by featuring and endorsing products they genuinely believe in. When their audience makes a purchase using the provided affiliate link, the creator receives a portion of the sale.

For success in affiliate marketing, creators should choose products relevant to their niche and audience, create compelling Reels that highlight the benefits of the products, and provide clear and enticing calls to action.

Selling Merchandise

Instagram Reels also provides an excellent platform for creators to sell merchandise related to their brand or content. Creators can set up online stores and use Reels to showcase their products creatively. By leveraging the visual and engaging nature of Reels, they can entice their audience to make purchases.

Setting up an online store is essential for selling merchandise through Instagram Reels. Creators can then create Reels that highlight the uniqueness and value of their products. 


What Content is Not Eligible for Monetisation?

Can Instagram reels make money? Understanding what content is not eligible to monetise is crucial for content creators to guarantee which posts can become earners.

While there are several ways to monetise your content, certain types of content may not be suitable for monetisation due to platform guidelines, ethical considerations, or audience preferences. 

Here’s a comprehensive explanation of the types of content that are typically not eligible to monetise:

Violent or Harmful Content

Content that promotes violence, harm, self-harm, or any form of dangerous behavior is generally not eligible for monetisation. This includes content that glorifies or encourages physical harm, explicit violence, or potentially harmful stunts.

Hate Speech and Discrimination

Social media platforms have strict policies against content that promotes hate, and discrimination based on factors like race, gender, religion, sexual orientation, or harassment.

Explicit or Adult Content

Content of a sexually-explicit nature or containing nudity, pornography, or explicit adult themes is generally not eligible for monetisation. Platforms like Instagram have community guidelines that prohibit such content to maintain a safe and welcoming environment for all users.

Copyright Infringement

Creators must have the appropriate rights and permissions to use any copyrighted materials in their content to avoid potential legal issues. Content that infringes on someone else’s intellectual property, such as using copyrighted music, images, or videos without proper authorisation, is not qualified for monetisation.

Misleading or Scam Content

Content that is deceptive, misleading, or promotes scams or fraudulent activities is against Instagram’s community guidelines. Creators should provide honest and accurate information to their audience and avoid misleading practices that could harm their reputation and audience trust.

Low-Quality or Spammy Content

Monetisation is typically reserved for high-quality and engaging content. Low-quality or spammy content, such as excessive advertisements, clickbait, or repetitive and irrelevant content, is unlikely to be able to generate income. 

Violation of Platform Policies

Content creators should ensure that their content complies with the terms of service and community guidelines of the platform they are using. Violating these policies can lead to demonetisation or account suspension.


Can Instagram Reels Make Money?

Definitely! The amount of money you can make from Instagram Reels varies significantly and depends on various factors, including the quality and engagement of your content, the size and engagement of your audience, and your chosen monetisation methods. 

Creators who produce highly engaging content, maintain a large and dedicated following, and effectively leverage methods like the Reels Play Bonus, sponsored content, affiliate marketing, and merchandise sales, can potentially earn a substantial income. However, it’s essential to set realistic expectations, as income from Instagram Reels can range from a temporary additional income to a steady source of revenue for creators. How Instagram reels make money often pivots on consistency, creativity, and the ability to adapt to evolving trends and audience preferences.


Bottom Line

The answer to the question “Can Instagram reels make money?” is surely affirmative. Instagram Reels offers a wide range of opportunities for creators and entrepreneurs to monetise their content on Instagram and make a living while doing what they love. Whichever monetisation method you use, Instagram Reels provide diverse avenues for income generation. The key is to dive in, get creative, and pursue your opportunities.

Explore iDigic‘s blog site for a wealth of information and resources waiting to help you maximise your Instagram Reels potential. Take the next step toward making your mark in the world of short-form video content. You may also check out our range of services to increase your Instagram audience or generate more viewers and likes for your content!

We can email you when we post a new article is posted on our blog. It will be an interesting guide, tutorial or some tips & tricks about Instagram.