With over one billion monthly users, Instagram is one of the most popular social media platforms. While this means there is a large audience for your content, it can also be tough to decide what to post. However, by utilizing Instagram content pillars, you can always have a steady stream of ideas for Instagram posts. Once you’ve identified your pillars, posting becomes a breeze. With a little planning, you’ll never run out of Instagram content ideas again.


What are Instagram’s Content Pillars?

Content pillars are a set of topics and themes that your content is built around.They should be as close to your brand as possible, in order to elicit your brand’s essence, mission, and ideals. Instagram users are constantly bombarded with content from businesses, so it’s important that yours stands out from the crowd.

The Instagram content pillars help you to stay focused on your goals and produce content that is aligned with your brand. They also make it easier for your target audience to find and engage with your content. When choosing Instagram content pillars, it is important to select themes that are relevant to your business and that will resonate with your target audience.

Once you have selected your Instagram content pillars, you can begin creating high-quality content that will help you to achieve your marketing goals and ensure that your Instagram content is fresh, engaging, and relevant.


Brand Pillar vs. Content Pillar

Most companies have some sort of Instagram presence these days. And, if they’re smart, they’re using that presence to further their brand goals. But what many companies don’t realize is that there’s a big difference between Instagram content pillars and brand pillars—and it’s important to understand the distinction.

Content pillars are the skeletal framework of your social media content strategy. They’re the specific themes and subjects that you’ll be focusing on in your content. On the other hand, brand pillars are a company’s touch points, its personality and principles, and how the public sees it. In other words, content can influence how a brand is seen. The strength of the content pillars determines the content’s effectiveness and efficiency. 

So, if you want to use Instagram to further your brand goals, it’s important to first identify your brand pillars. Once you know what they are, you can then develop Instagram content pillars that support them. Only then will you be able to create content that is truly aligned with your brand and that will help you achieve your goals.


the brand pillars


Why are content pillars important?

Instagram content pillars are important for several reasons:

  1. They help to keep your social media content strategy from collapsing. Without a few key pieces of content to rely on, it can be hard to keep your social media presence consistent and cohesive.
  2. Content pillars provide a page with legitimacy and authority. When done well, visitors will intuitively sense that your page is trustworthy and informative. However, when poorly executed, content pillars can make your page seem like a jumbled mess.
  3. Having a few content pillars makes it much easier to generate new content ideas. Instead of shooting in the dark, you can simply brainstorm new ideas that fall under your chosen pillars.

For instance, if “fashion” is one of your Instagram content pillars, you could create posts about the latest trends, how to style specific pieces, or feature looks from popular fashion bloggers.To build a strong following on Instagram, you need to be consistent, and content pillars are one of the best ways to do this.


greek pillars representing the content pillars for social media


Social media’s 4 pillars

Instagram’s success as a social media platform is largely due to its commitment to quality content. In particular, Instagram has four core pillars that serve as the foundation for shaping and maintaining your content pillars:



On Instagram, influence is said to be the most valuable commodity. Influence is the capacity to persuade. This does not mean “trick” or “manipulate.” You earn it by engaging with followers and providing valuable thoughts and advice.



On Instagram, influence is said to be the most valuable commodity. Influence is the capacity to persuade. This does not mean “trick” or “manipulate.” You earn it by engaging with followers and providing valuable thoughts and advice. 



On Instagram, influence is said to be the most valuable commodity. Influence is the capacity to persuade. This does not mean “trick” or “manipulate.” You earn it by engaging with followers and providing valuable thoughts and advice. 



Relevance is determined by a page’s capacity to deliver value. Instagram delivers value through opinion pieces, actionable advice, and tutorials. For your content to be relevant, it needs to be current and related to your niche and industry.

If youre interested in techniques specific to gaining more followers, check out our in depth guide on How to Get More Instagram Followers.



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Instagram’s content pillars

Instagram has evolved significantly since it was first created in October 2010. What started as a simple photo-sharing app has now become a complex social media platform with a variety of content types, including photos, videos, stories, and reels. As Instagram has grown, so has the way businesses use the platform to reach their target audiences.

One of the most effective ways businesses can utilize Instagram is by creating content that showcases their industry. Instagram content pillars are a great way to do this:


Behind the scenes

This behind-the-scenes content gives followers a sneak peek into the work that goes into making a product or service.


Instagram takeover

An Instagram takeover is when you temporarily take over someone else’s account and share content with their followers. This is a great way for brands and influencers to cross-promote each other. 


Product news

Product news refers to any updates or new products that a business wants to promote on Instagram. This could be anything from a new flavor of ice cream to a new color of nail polish.


User-generated content

User-generated content (UGC) is content that is created by Instagram users, rather than the business itself. This could be anything from a photo of someone using the product to a recording of their positive reviews. Realistic UGC is one of the most successful ways to show off your business products and services in a way that is trusted by your audience.


Customer feedback

Customer feedback is any type of feedback that Instagram users leave for the business, whether it is positive or negative. 


About Me

People want to know who they’re following on Instagram, so it’s important to give them an insight into your life. Share stories and photos that show off your personality and give your followers a behind-the-scenes look at what goes into your life and work.


Motivation and inspiration

Instagram is a great place to share motivating and inspiring content. Whether it’s quotes, photos, or videos, people are always looking for a little motivation and inspiration on Instagram. Share content that will help your followers achieve their goals and live their best lives.



Instagram is the perfect place to share your unique insights with the world. If you have something valuable to say, people will be interested in hearing it. Share your thoughts and ideas on Instagram, and you never know who you might inspire.


Share Your Why

This is all about sharing your brand’s story and mission with your audience. Why did you start your business? What are your core values? Answering these questions will help you connect with potential customers on a deeper level.



What can your product or service do for your Instagram followers? How will it make their lives better? When you share the benefits of your product or service, you’re more likely to capture people’s attention and interest.


Services and Products

This is where you actually showcase your products and services in a visually appealing way. Make sure to highlight any special features or benefits that will appeal to your target audience. By following these three pillars, you can create Instagram content that will resonate with your followers and help you achieve your business goals.


When you dip into all the above when coming up for Instagram content ideas, you’ll have a feed that contains a lot of variety. It’s important not to post TOO much from one pillar all the time, this can cause your followers to lose engagement. Everything in moderation as they say!


If you’d like to learn more about increasing the amount of likes your posts get – Be sure to check out our In-Depth Guide on how to get more likes on Instagram!



Instagram is a powerful tool with a lot of potential for businesses and individuals alike. When used correctly, Instagram can help you build a following, engage with your audience, and sell products or services. However, Instagram is also a very crowded platform, which makes it difficult to stand out from the crowd. One way to make sure your content is seen by your target audience is to develop Instagram content pillars.

Instagram’s content pillars are a series of guidelines that you can use to plan and curate your content. By having a clear and consistent focus, you can ensure that your content is relevant and engaging. Additionally, authenticity is one of the most important currency on Instagram, so make sure that your content pillars reflect your brand’s beliefs and mission.

Instagram is a great way to share your photos and videos with the world. But if you’re looking to increase your page views, you can do this to make sure your content is seen by the largest possible audience. Consider using a service like iDigic to boost your views. iDigic is a safe and easy way to get more views on your Instagram content and reach a larger audience with your content.

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