There’s no doubt that Facebook is a powerful social media platform. But is it really the best option for businesses? Instagram has been growing in popularity, and there are several reasons why it could be a better choice for your company. Keep reading to learn more about why Instagram is better than Facebook.
Why Instagram is better than Facebook #1 reason: Number of active users
Both platforms have a lot of users, but when you compare them side by side, Instagram comes out on top in several key ways. For starters, Instagram has higher engagement rates than Facebook.
This means that people are more likely to interact with content on Instagram than they are on Facebook. And when it comes to visual content, Instagram is the clear winner.
With its focus on images and videos, Instagram is a more visually-oriented platform than Facebook. This makes it ideal for brands that want to connect with their audiences through visual content.
Finally, Instagram is younger and cooler than Facebook. It’s the up-and-coming platform that’s still growing, while Facebook is starting to stagnate. This makes Instagram a more attractive option for brands that want to reach a young and engaged audience.
Why Instagram is better than Facebook #2 reason: Audience Demographic
Instagram has a younger user base. According to the data, younger users are more active than older ones. Many Instagram users are in their teens.
Younger consumers’ desire to be on the next trend may be behind the move. New social networks are appearing more often, and the shiny object syndrome is alluring. This audience differential helps companies reach a younger clientele.
Don’t overlook senior viewers. Popular with older consumers means better incomes. Depending on your company’s products or services, this could be an ideal target market.
Higher activity means more opportunities to engage users. If a company wants to Instagram rather than Facebook, they should make sure they’re prepared to be more active on the platform. This could mean posting more than once a day, having conversations with other users, and using more images and videos.
Why Instagram is better than Facebook #3 reason: Audience Engagement
While both platforms are excellent ways to connect with friends and family, share photos and videos, and stay up-to-date on the latest news, there are some key reasons why Instagram comes out ahead of Facebook.
Instagram has a much higher engagement rate than Facebook. This means that people are more likely to like, comment, and share posts on Instagram than they are on Facebook.
Instagram is visually-based, while Facebook is primarily text-based. This makes it easier to consume content on Instagram, and also makes it more visually-appealing.
Instagram is constantly innovating and introducing new features, such as stories and live video, that keep users coming back for more. For these reasons, it’s clear that Instagram is the superior platform when it comes to engagement.
Why Instagram is better than Facebook #4 reason: Business Development
For businesses, this makes Instagram a more effective platform for reaching potential customers. In addition, Instagram offers a range of features that businesses can take advantage of, including the ability to share stories, run ads, and use shoppable posts.
By contrast, Facebook’s features are geared more towards individuals and personal connections. So, Instagram is a better place to connect with potential customers and promote products and services.
Why Instagram is better than Facebook #5 reason: Making sales online
It’s all about the numbers. Instagram has over one billion active monthly users, while Facebook has over two billion. It may not seem like a big difference, but it is when you consider that Instagram is a mobile-first platform and users are 50% more likely to follow a brand on Instagram than on any other social media platform.
In addition, 70% of Instagram users have reported that they have looked up a brand on the platform, compared to just 63% of Facebook users. This means that brands are more likely to reach their target audience on Instagram, making it the perfect platform for influencer marketing.
Finally, with Instagram’s new shopping features, brands can now add direct links to product pages, making it easier for users to make a purchase. For these reasons, Instagram is quickly becoming the go-to platform for brands looking to make money online.
Why Instagram is better than Facebook #6 reason: Influencer Business
Well, it’s simple, Instagram has a lot more active users on mobile than Facebook, and it’s a lot easier to use. You can find influencers on Instagram by using hashtags or by following people who are popular in your niche.
Once you find an influencer you like, you can contact them and ask them to promote your product or service. If they agree, then you can pay them a fee, and they will post about your product or service on their page.
This is a great way to get exposure for your business, and it’s a lot cheaper than traditional advertising. So, if you’re looking for a new way to market your business, then you should definitely consider using Instagram.
Conclusion
Although Facebook is still the most popular social media platform, Instagram has been gaining traction over the past few years. The main reasons for this are the number of active users (Instagram has more than double the number of active users than Facebook), as well as the demographics of its audience (Instagram’s audience is younger and more engaged).
Additionally, Instagram offers great opportunities for business development, and it can be a powerful tool for making sales online. Finally, Instagram also offers excellent opportunities for influencer marketing.
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