Are you an Instagram user? Are you looking to take your account to the next level and use it for business purposes? If so, this guide is for you.

In it, we will discuss how to set up your account, create effective posts, and make the most of the platform’s features. We will also explore some tips and tricks for using Instagram as a powerful marketing tool.

So, whether you are just starting out or are looking for ways to improve your existing strategy, read on for all the information you need.


How to Use Instagram for Business

Make content valuable

If you’re using Instagram for business, it’s important to remember that quality content is key. Your followers should be able to appreciate the thought and effort you put into your posts, regardless of whether they’re photos of your product or simply images that represent your brand. Keep in mind that engaging your audience is also essential—think about how you can please your customers while still staying true to your brand identity.


Stay on-topic

Consider each Instagram post as a page on your website. This means that each one should be high quality and engaging in order to keep readers coming back for more.

It’s also crucial to create a consistent tone and feel for your feed—this can be anything from ensuring that your hashtags and captions are on point to curating aesthetically pleasing photos and videos. By staking your claim in a niche, you’ll be able to develop stronger, more authentic connections with your audience which will ultimately lead to more conversions.


Engage your audience

You’re using Instagram for business. You need to be engaging your audience. Engaging your followers makes them feel appreciated and connected to your business. What’s more, it’s easy to do!

You can reply to comments on your posts, participate in comment threads, organise contests or giveaways, use Instagram Stories polls, or shout out followers on your Stories. By taking the time to engage with your followers, you’ll create a strong community of loyal customers who are more likely to support your business. 


Influencer marketing

If you’re a marketer, then you know that influencer marketing is on the rise. In 2021, marketers said it had the highest return on investment (ROI) of any marketing strategy, even more than experiential marketing, SEO, and short-form content.

And it’s no wonder why: by using the power of an influencer who is already authentically engaged with her audience, you can spread brand awareness and drive sales. Micro-influencers, in particular, can boost brand endorsement.

So if you’re thinking about investing in traditional advertising, think again: influencer marketing is easier and more successful. The key is to discover the ideal influencers for your niche. By doing so, you’re more likely to find fans of your products and services who are eager to promote your business. Guide to Instagram for Business.


Create ad campaign

Advertising on Instagram can be a great way to boost business exposure or sales. However, before launching a campaign, it’s important to identify what you want to accomplish. Do you want to sell a product? Gain followers? Once you’ve set a target, you can create the ad creative. For example, if you’re selling a product, you’ll need high-quality visual material for your ad. If you’re trying to gain followers, you might consider imitating other Instagram ads. Once you’ve created your ad, it’s important to A/B test different versions (changing copy, image, or audience) to see what performs best for your business. By following these simple steps, you can create an effective ad campaign that will help you achieve your business goals.


Shoppable posts

As a business owner, you know that Instagram can be a powerful marketing tool. But did you know that you can use Shoppable Posts to sell products directly on the platform? By tagging products in your posts, you can create a smooth, seamless purchasing experience for your followers. And since Shoppable Posts reduce friction in the buying process, they’re more likely to convert.

To get started, you’ll need an Instagram Business Profile. Once you have that set up, simply start writing posts and tagging products. When your followers see the post, they’ll be able to click on the product and learn more about it. If they’re interested in purchasing, they can do so with just a few clicks. With Shoppable Posts, it’s easy to boost sales and grow your business on Instagram.


What does an Instagram business profile mean?

Essentially, it’s a way to show customers that you’re a legitimate business and not just some random person. This can be helpful in building trust with potential customers.

Creating a business profile on Instagram also gives you access to useful features like Instagram Insights, which can help you track your performance, and the option to run advertising. Overall, having a business profile on Instagram can be a valuable asset for your brand.


Business Profile on Instagram: Pros and Cons

A business profile on Instagram is a great way to promote your brand and reach out to potential customers. However, there are some things you should keep in mind before making the switch.


On the one hand, having a business profile lets you see how well your posts and stories are doing. It also lets you see how your audience interacts with your content and gives you the tools you need to start advertising campaigns.


On the other hand, being identified as a company can lead to less organic visibility and reach. But ultimately, the decision comes down to what you hope to achieve with your Instagram account. If driving traffic to your website is a top priority, then a business profile is probably a good idea.

But if you’re more interested in building relationships with customers and increasing brand awareness, then a personal profile may be a better fit.


How to Make an Instagram Profile for Your Business

 You must first create a personal Instagram account before changing it to a company profile in order to build a business profile on Instagram. If you already have an Instagram account, move on to the steps for switching platforms in the following section. There are two ways to sign up for an Instagram account if you don’t already have one: by way of the computer or using a portable device (iOS or Android). Creating an account is quick and easy, though you will need to provide some personal information and decide on a username and password.


Change to Your Business Profile

At some point, every business needs to make the switch to a professional Instagram account. This guide will walk you through the process of transferring your profile from a personal account to a professional one.

  • First, open the mobile app and go to your profile page.
  • Then, click on the hamburger menu in the top-right corner and select “Settings.”
  • Once in the Settings menu, click on “Account” and then “Linked Accounts.”
  • From there, you will be able to link your Facebook Business Page to your Instagram account.
  • Once that’s done, go back to the Settings menu and select “Account” once again.
  • This time, select the “Switch to Professional Account” option. And that’s it!

You’re now ready to take your business to the next level with a professional Instagram account.


So, there you have it – a guide to Instagram for business. Whether you’re just starting out or are looking for ways to take your account to the next level, we hope this article has been helpful.

At iDigic, we specialise in helping businesses make the most of social media platforms like Instagram. If you need help setting up an effective profile or creating eye-catching content, our team is ready and waiting to assist you. Contact us today!

We can email you when we post a new article is posted on our blog. It will be an interesting guide, tutorial or some tips & tricks about Instagram.