Creating a top performing Instagram profile can be tricky. You want to make sure your profile is attractive to potential followers, while also accurately representing your brand or personal persona. In this blog post, we’ll go over some tips for creating the perfect Instagram profile!

What is a Top Performing Instagram Profile?

The top Instagram profiles share a few characteristics, such as instantly recognisable usernames, a recognisable profile picture, a consistent stream of Instagram Stories and photos, an educational yet charming bio, and a link to a pertinent landing page or campaign. If you want to create a top-performing Instagram profile, make sure you have these key features!


The Anatomy of a Top Instagram Profile

1. Make your Instagram Profile Public

By default, your profile will be private, which means only people who you approve can see your posts. If you’re trying to build a following, it’s important to make your profile public so that anyone can see your content. This will encourage more people to follow you. 

2. Searchable & Recognizable @Username (i.e., Handle)

Make sure that, like your company name, your username is instantly recognisable and searchable. If your company name is already in use as a username, try retaining it as the initial part of your username to increase the likelihood that people looking for your company will find your account. 

3. A Business Name That Can Be Easily Found

Your company name is one of the first things people will see when they find you on Instagram, so it’s important to choose a name that is both eye-catching and easy to remember. You want people to be able to find you easily when they search for your company name, so be sure to include it in your profile name. Including keywords in your company name will also help you show up in more searches. For example, if you’re a photographer, you might include the word “photography” in your company name. Keep it short, sweet, and simple so people can easily find and remember you.

4. A Brand-Compatible Instagram Profile Photo

A brand-compatible Instagram profile photo is key for anyone wanting to build a strong social media presence. Your profile photo is one of the first things people see when they visit your profile, so it’s important that it’s instantly recognisable and consistent with your other social media profiles. Using your logo as your profile picture is a good way for businesses to keep their brand consistent across all platforms.

However, it’s important to note that when you upload your profile photo to Instagram, it will be automatically cropped into a circle (110 pixels in diameter). So when you’re choosing or creating your image, make sure to keep the circular crop in mind. Additionally, try to use a square image with your logo in the middle, so it’s easy for people to identify. 

5. Wonderful, Useful, and Informative Bio

If you’re looking to create a top-performing Instagram profile, one of the first things you need to do is craft a killer bio. Your bio is one of the first things visitors to your profile will see, so it’s important to make a good impression. It has a character limit of 150.

Fortunately, you don’t have to be Shakespeare to create a great bio. Just keep it concise, informative, and give it a little bit of personality. Be sure to include who you are and what you do, as well as why others should follow you. If you can do all that in just a few short sentences, you’re on your way to creating an Instagram profile that stands out from the crowd.

6. Trackable Link in Your Bio

If you’re running a business, one of your goals on Instagram should be to drive traffic to your website. And while that might seem like a tough task on a platform that doesn’t allow clickable links in posts, there is a way to do it.

By including a trackable link in your bio that you regularly change, you can easily direct users to your website, blog, or wherever you want them to go. Simply mention the link in each photo’s description, and include a call-to-action telling users to click it.

Not only will this help you increase website traffic from Instagram, but it will also give you valuable insights into which content performs best. 

7. Notifications are enabled.

If you’re serious about using Instagram to build your personal brand or business, you need to make sure you’re using all of the features at your disposal. That includes enabling notifications so you can see when others have shared or commented on your images. To do this, go to “Options” and select “Push Notification Settings.” Then, for each category, choose “from everyone.” This will ensure that you don’t miss a beat and can quickly and easily interact with your followers. 

8. Excellent Photographs

An optimised Instagram profile includes lots of high-quality photographs. Most likely, the first thing people do when they visit your profile is scroll through the first ten or so photos on your feed. Whether or not that person follows you will depend in large part on the calibre of those photos. You might be able to get away with a few poor tweets on Twitter, but you do not want poor Instagram images.

Your photographs should be well-composed and visually interesting. They should be well-lit and in focus. And they should be relevant to your brand identity. If you sell products, your photos should showcase those products in an attractive way. If you’re a travel blogger, your photos should highlight the beauty of the places you’ve been.

Whatever your niche, make sure your photos are high quality and reflect the type of content your target audience is looking for.

9. Regular, Consistent Posts 

It’s important to be consistent with your posting on Instagram—users appreciate seeing new content regularly from the accounts they follow. How often you should post depends on your particular audience and what kind of content you’re posting, but a general rule of thumb is to post 1-2 times per day.

You can use a content calendar) to help you keep track of what you’ve posted and when, and plan out future posts in advance. This will help you stay consistent and avoid scrambling to come up with new content on the fly. Keep in mind that quality is key on Instagram, so while it’s important to be consistent with your posting, make sure that the content you are sharing is high quality and aligns with your brand identity.


Creating a top-performing Instagram profile can be tricky, but with the right tools and advice, it can be easy to achieve. Based on our own experience and research, we’ve outlined some tips for creating a perfect Instagram profile.

Suggested Reading: Who viewed your Instagram Highlights Stories?

If you want help taking your Instagram account to the next level, iDigic is here to assist you. We offer a variety of marketing services that will help you get more followers, views, and likes on your videos – all with just one click! So what are you waiting for? Get started today and see the results for yourself. Thanks for reading!

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