Instagram has become one of the most popular social media platforms for marketers and businesses, and there’s no denying it.

The platform’s popularity is undeniable—it boasts a user base of over 2 billion monthly active users as of this year. That is why it is highly effective tool to build your brand and introduce your business.

Indeed, there are many reasons why businesses should be taking advantage of Instagram. But first, let’s take a look at some essential Instagram statistics that will help you better understand this platform and how it can benefit your brand or business.


Types of Instagram Statistics

Instagram is a social media platform that has proven to be as effective for brands as it is for individual users. The platform offers a variety of statistics that can help you analyse your content and make informed decisions about how you will use the platform.


Audience and Demographics Statistics

Instagram claims to have over 2 billion active users across the globe. It also boasts an impressive count of over 10 million monthly active users in the Australia alone. These numbers make Instagram an ideal platform for reaching customers in both local and global markets. If you want to reach a new audience, or maintain contact with current customers, Instagram is a great way to do it!


Activity Statistics

Brands can track their own activity on Instagram by using analytics tools such as Google Analytics. The activity statistics provide information about how many people have viewed your content and interacted with it (liked, commented, and shared). This data can be used to assess whether or not certain types of posts are more popular than others and if they should be repeated in the future or changed up a bit so they garner more engagement from users.


Insight Statistics

Insight statistics are the ones that show what is happening with your account, who is engaging with your posts and how. These insights are very important for marketers because they help them get an idea of what kind of content our audience likes and how to target them better. The insights can also be used for understanding their audience better, which helps them create better content.


Usage Statistics

Usage statistics are the types of Instagram statistics that show how much time people spend on the site and how many people visit it daily or monthly.

This is important for brands because it tells them if their content is engaging users enough so they stay on the site, or if there’s something about their content that’s making users leave right away. If you have low usage statistics, you may want to consider changing your strategy to make sure you’re getting the most out of your efforts.


Marketing Statistics

Marketing statistics help companies measure the value of paid advertising campaigns against organic social media activity such as organic reach (organic impressions) or follower growth rates (followers added per day). By tracking these metrics over time, you can determine whether paid ads are profitable for your business or if they’re actually costing more than they’re worth!

Advertisment Statistics

This type of statistic allows you to see how many people saw your ad on Instagram. The information includes how many times the ad was viewed, who saw it and what they clicked on. This information is useful because it lets you know if your ad was effective or not. You can also use this information when evaluating which ads worked best at getting people to click through.


Stories and Reels Statistics

These stats will show you how many times your stories or reels were viewed by users and who they were shared with as well as how many people liked or commented on them. Again, use this information to see what types of content your audience likes best and what types need improvement.


How to Get the Most out Of Instagram’s Stats

Instagram’s Statistics for marketing is a powerful tool—but it can be tricky to use, especially if you’re new to the platform. Here are three tips for getting the most out of your Instagram stats:

1. Use the right tools

The first thing you need to do when using Instagram statistics is to make sure that you understand what information you can get from them and what tools will help you get the most out of that data. This means learning about how to use each feature within Instagram itself as well as understanding how they work with external marketing tools.


2.Take advantage of insights

When using Instagram statistics, it’s important to understand that they aren’t just numbers on a screen—they’re actually insights into how people are interacting with your account and what they want from it. 

This means taking advantage of both qualitative (what people say) and quantitative (how many people say it) data so that you can gain a deeper understanding of their needs, wants, and desires in relation to your brand or product offerings.


3. Use the data effectively

It’s tempting to just look at your statistics and make a snap judgment about how your account is doing, but this isn’t always the best way to go about things. Instead, set up reports that show you information over time so that you can see trends and patterns as they develop over time. 

For example, if you have a product launch coming up, create an alert that will let you know when impressions or engagement are going up or down so that you know when’s a good time to post more often or less often!

If you need help regarding marketing strategy, check out our blog regarding Content Marketing Strategy for guidance!



Instagram is a great platform to expand your business and build up your brand, but it’s also important to consider the many ways that Instagram can be used to benefit your company. 

We’ve discussed some of the most significant statistics in this article, but there are many more ways that you can use these numbers to make decisions about how to optimise and grow your business.

If you want to succeed with Instagram marketing, it’s important to use these statistics to your advantage. These numbers will help you identify the best strategies for growing your business, and they’ll give you an idea of what kind of content resonates with your target audience.

If you’re looking to use Instagram as part of your business strategy, we hope this article has been helpful!

Check out iDigic’s blogs for more informative articles like this.


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