Instagram has been one of the greatest social media platforms for businesses and individuals to showcase and build their brands, engage with their audience, and drive conversions.

Since the platform has a large audience base, it is therefore a necessity to have a well-curated content strategy to make your brand stand out and make an impact on your audiences.


Kinds of Instagram Contents

Instagram allows its users to post various types of content to their accounts, this includes:


Instagram was originally a photo-sharing application that has then evolved over time. It allows its users to post photos that showcase their products, services and even a photo of themselves!

Posting high-quality photos can help grow your identity and engagement on the platform. If possible, you may use a professional camera or a smartphone with a high-quality camera and pay attention to lighting, composition, and editing to ensure that your images are visually appealing to your audiences.



Videos are one the excellent types of content on Instagram.  The platform offers various video formats including:

In-feed Videos

These are the type of Instagram videos that appears on your followers’ main feed. In-feed videos can be up to 60 seconds long and may contain your product demos, tutorials, or even short video clips promoting your brand’s message.

Instagram Stories

Instagram Stories are short videos that only last up to 24 hours. They are great for sharing behind-the-scenes, quick updates, and interactive content like polls, questions, or countdowns to your followers.


IGTV is the platform’s long-type of video format. Users are allowed to share videos that are up to 60 minutes long in this type of video format. You can use IGTV for more in-depth video content like webinars, tutorials, and even interviews.


In contrast to IGTV, Reels are Instagram’s short form of video content. They have a maximum of 30 seconds in length. Reels are perfect for creating fun and shareable content for your followers.


Carousel Posts

Carousel posts are the type of Instagram content wherein you can share multiple images or videos in one go. They are great for sharing a series of related images and videos, telling a story, or sharing step-by-step tutorials.


User-Generated Content (UGC)

This type of content is the one generated by your followers, customers, or fans. Sharing User-Generated Content (UGC) on your IG profile not only adds variety to your feed content but can also boost the credibility and trust of your audience towards your brand. UGC also showcase real people that purchase, use, and enjoyed your products and services.



Collaborations are the kind of content that is done through partnerships with influencers, businesses, or with popular individuals on the platform. It can help you reach a more targeted audience and can help boost your brand’s credibility and visibility. Collaborations or partnerships are often through sponsored posts or product reviews.


Educational Content

Educational contents are the type of content that shares knowledge, information, or tips and tricks to your followers that are related to your brand. This may include how-to guides, demonstrations, or facts about your products and services. Since you are sharing valuable information with your followers, they may not only engage in it but they can also share it with their friends and followers as well.


Inspirational and Motivational Content

Having this type of content in your content strategy plan can help you build a deeper connection with your followers. It can also help promote a sense of community and positivity among your audiences. 

You can share quotes, motivational stories, and even stories from your personal experiences that you think your audiences can learn from and that are aligned with your brand’s values. This type of content can also help make your brand more relatable.


Behind-the-Scenes Content

Behind-the-scenes types of content are like a sneak peek at what’s happening behind the camera and giving your audiences a glimpse of your team or the process of creating your products. This can help build trust and credibility towards your audience and also gives them a better understanding of the people and values behind it.


Product Teasers and Announcements

Another type of content that your audience would be delighted with is product teasers and announcements type of content. This type of content helps build anticipation and excitement in your followers for upcoming product or service launches and events. 

You may share a sneak peek, teaser, or countdown timer to boost excitement among your audience. Product teasers and announcement content can also amplify traffic to your website or online store and help increase conversions when you finally launch your product, service, or event.


Contests and Giveaways

Aside from product and event launches and teasers, another type of content that would make your followers go crazy is the contests and giveaways. Other people will not be as enthusiastic when they hear about product launches or events but when it comes to free giveaways or contests, everyone will sign up themselves! 

In creating a contest or giveaway posts, just be sure that the contest is aligned with your brand’s goals and clearly state the rules, requirements, and prizes to ensure a highly successful and engaging contest.


Final Thoughts

Instagram is indeed a great and versatile platform that offers its users a wide variety of content types that they can choose from to help build their career and credibility on the platform. By incorporating these various types of content into your content strategy planning, you can guarantee that your audience will be entertained, keep them engaged and come back for more!

Remember that creating a diverse and engaging Instagram content strategy plan is essential to make your brand stand out and make an impact on the platform. Track your success and analyse your data accurately so that you will be able to come up with content that will effectively resonate with your audience. Adjust your content plan accordingly to your metric results and you will be well on your way to Instagram success!

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