Boost Your Brand’s Reach and Engagement through Hashtagging!

What are Hashtag and Hashtag Campaigns?

A hashtag is comprised of a word or a phrase that is preceded by a number or hash sign. Hashtags are used on almost all social media platforms including Instagram to easily sort, discover, and search for content. When a user includes a hashtag in an Instagram post, it instantly becomes a clickable link which will lead to a page wherein all the posts containing the same hashtag are collected. This greatly helps users quickly find and participate in conversations related to a specific hashtag.

A hashtag campaign, on the other hand, is a social media marketing or awareness strategy, especially on Instagram that uses a specific hashtag or a branded hashtag to promote a product, service, or event. 

It’s a very efficient way for businesses, brands, and influencers to get their name out there and be discovered not only by their current audience but potential followers as well. Hashtag campaigns also promote participation and inclusivity because followers are able to participate in the campaign by including the designated hashtag on their posts.


Instagram Hashtag Campaigns have various purposes including:

Brand Awareness

Businesses and brands may create their own branded hashtags to showcase their products and services. They may encourage their customers to share reviews or experiences with their products and services. Followers may also engage and interact with them using their designated hashtag. 

Social Causes

Charitable institutions or non-profit organisations may also leverage hashtag campaigns to promote awareness for specific issues, fundraising, or donation drives. Followers may also support raising awareness by sharing content that includes designated hashtags.


Hashtag campaigns can be used to promote events like festivals, conventions, conferences, and other gatherings. It can also encourage the attendees to share their experiences during the event by including the designated hashtag in their posts.

Contests and Challenges

Another way to use hashtag campaigns is to initiate games and contests on Instagram. Businesses or influencers may include a hashtag specifically for this type of event to promote upcoming games or contests. It also encourages followers to participate in the game and share their experiences after the contest.

Viral Marketing

Hashtags can also go viral and trending. It can spread across various social media platforms and attract significant attention. That is why, leveraging the appropriate hashtag for your campaign will greatly benefit the visibility and success of your campaign.


How Does Hashtag Marketing Campaign Works?

A hashtag marketing is a powerful way to boost a brand’s reach and engagement across Instagram platform. The success of a hashtag marketing campaign greatly depends on having defined and clear objectives, compelling and unique brand hashtags, and strategic promotion. 

Through leveraging various channels including social media platforms and websites for efficient dissemination, your hashtag campaign can gain traction among your target audience which can then lead to increased visibility, engagement, and a broader reach.

A successful hashtag marketing campaign is not just about creating a buzz. It is also about fostering authentic connections with your audience and delivering value to boost brand loyalty and create a long-lasting relationship with your audience.


Tips to Get the Most out of Hashtags

To get the most out of hashtags, it is crucial to keep the following in mind:

Understand the Power of Hashtags

Hashtags go beyond language barriers which allow businesses and brands to reach a broader audience who share common interests and are part of the same communities. This knowledge will help you discover which greatly resonates with your target audience and how to effectively use trending topics.


Research Relevant Hashtags

In-depth research is crucial to have a successful hashtag marketing campaign. This will help you in identifying which keywords and phrases will effectively showcase your brand, industry, and target audience. You may also leverage other analytics tools to help you measure and discover the performance of your keyword or phrase as well as explore hashtags related to your niche.


Create Branded Hashtags

Creating compelling and unique branded hashtags allows your brand to stand out and be easily distinguished from the crowd. It can also help your campaign to be more memorable. Branded hashtags can be used for different functions such as product launching, campaigns, events, giveaways, and many more!


Keep Hashtags Relevant and Concise

It may be tempting to put a bunch of hashtags in hopes of gaining excellent traction, but in reality, this won’t help. You should only use relevant, easy-to-spell, and concise hashtags. This ensures that you will target and reach only the right audience and it helps maintain clean and professional posts.


Tailor Hashtags for Each Platform

Every social media platform has its own guidelines, behaviour, and culture regarding hashtags. Tailoring your hashtag according to the platform you use ensures the success of your campaign. For example, you may need to include 3 to 5 hashtags for your content on Instagram to ensure maximum reach and engagement, while Facebook requires 2 to 3 hashtags only. Keeping these little details in mind maximises the effectiveness of your hashtag marketing strategy.


Ride the Trend Waves

Keep abreast of the trending topics and incorporate them into your hashtag strategy. Leveraging trending topics helps in increasing your brand’s visibility and reach. Remember to tailor trends according to your brand’s values and goals and avoid using irrelevant or unrelated trending topics just for the sake of riding the trend.


Encourage User-Generated Content

Encouraging your followers to use your branded hashtag is one of the most powerful ways to succeed in your hashtag campaign. They may use hashtags in their content while showcasing their satisfaction, reviews, or testimonies regarding your product or service. This will increase your authenticity and foster a sense of community in your brand.


Harness the Power of Influencers

Incorporating influencer marketing with your hashtag campaign is also a great way to gain significant results in your hashtag marketing efforts. Collaborate with the right influencers who share the same values and goals as your brand to increase your visibility and reach.


Analyse and Optimise

Track and analyse your performance through the use of Instagram Insights and other third-party tools. This can help you distinguish which of your efforts are effective and which are not so you can tailor and optimise your strategy to effectively resonate with your audience.



Instagram hashtag marketing strategy is a dynamic and versatile approach to boost your brand’s reach and engagement on the platform. Thoroughly understanding what’s a hashtag and how hashtags work helps you succeed in your marketing efforts.

You may get the most out of hashtags by leveraging the tips we outlined above. Just remember to align your brand’s values and goals to your hashtag marketing campaign so you will not get lost in your hashtag campaign journey. 

By mastering the art of hashtag marketing, you will be able to create a stronger online presence, connect effectively with your audience, grow your following and take your brand to new heights of success!

We hope that this information has been helpful and informative, and check out iDigic’s blogs for more helpful tips, tricks, and guidance like this!

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